What a Week🤔

Top Posts of the Week

• Love in the Time of Corona: NYC Man is Now Dating His Neighbor After He Creatively Woos Her in Quarantine
• Crank Up Your Click-Through Rate By Learning From These 6 Email CTA Examples
• Free Zoom backgrounds you can use to disguise your messy remote workroom
• How to Use Social Media for Keyword Research

What We Learned

Monday: We’re boosting our skills as another month’s worth of Facebook and Instagram updates occurred. Plus, we’re using Facebook’s Text Tool to make sure our creative with text won’t sacrifice ad reach.

Tuesday: We learned best practices to improve email click-through-rate using powerful CTAs:

• Flow should be logical and helpful. Plus
• Make it abundantly clear and focused on action.
• If your focus is one or two products, consider price transparency
• Give it a pop with contrasting colors
• Differentiate yourself by getting creative

Wednesday: Social media and keyword research works together fabulously. Facebook’s targeting ability is a go-to for understanding your audience. Tap into Twitter convos and LinkedIn comments for what people are asking.

Thursday: The daily polls are back and y’all told us you’re focused on improving content. So, we delivered six ways you might be sabotaging your work.

Join the Conversation

• Cassandra wants to know, “First-time poster, long time follower. Looking for creative ideas to incentivize customers to provide a referral….”
• Amy needs your insight, “I’m working with my director on setting up a consistent system for new employee training. I’m wondering if anyone is using a learning management system that they love……”
• Christopher asks, “What’s your favorite method for live streaming live videos with more than one participant?”
• Kali is asking for advice, “Organic SEO question for y’all: our organic traffic has dropped by almost half from January 2020 to today, and I’m not sure why. Is there a good way to evaluate what’s going on/locate what caused this drop?”

Tequila Honey Bee

Ingredients

• 2 oz Espolón reposado tequila
• Del Maguey mezcal rinse
• 1 oz Honey syrup*
• 3/4 oz Fresh lemon juice
• 2 dashes Angostura bitters
• Garnish: Lemon peel

Steps

• Rinse a highball glass with the mezcal, coating the inside of the glass with a thin layer and dumping out whatever doesn’t stick.
• Add the tequila, syrup and lemon juice to a shaker with ice, and shake until chilled.
• Pour into the prepared glass, and add 2 dashes of the bitters.
• Garnish with a lemon peel.

Honey syrup: Add 1/2 cup honey and 1/2 cup water to a small saucepan over medium heat. (You can experiment and decide how much of a honey flavor you want in your syrup. The more honey you use, the thicker the syrup and stronger in flavor it will be.) Stir until blended. Strain into a jar and seal tightly with a lid. Will keep for 1 month in the refrigerator.

Recipe from Liquor