Be in The Know
- Meta’s new Click-to-Messenger ads in Reels includes a CTA button to drive contact via private chat.
- Google has announced the launch of its Ad Transparency Center.
- To celebrate the new Pepsi logo, take a look back at that ridiculous rebrand proposal from 2008.
- Check out Canva’s Magic AI tools.
What are UTM Codes?
If you don’t know, now you know! UTM codes are custom URLs that can marketers use to accurately track the performance of a campaign. UTMs track these 5 parameters:
- Source: The website, publication, or advertiser that is sending traffic to your site. For example, you could add a UTM code to your Twitter bio to track the traffic it refers.
- Medium: The type of channel driving the traffic, such as PPC, organic search, paid social, organic social, and email.
- Campaign: The specific campaign, promotion, or sale that your link represents.
- Term: The target keyword driving traffic to your site.
- Content: The specific content, such as multiple CTAs, that a user can click on within the same campaign.
These parameters can help you track your referrals, optimize your bidding strategy, and measure the success of your campaigns. Get a closer look at UTM codes over at Semrush.
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Porsche is celebrating its 30th anniversary in Thailand with a kaleidoscope spot about a father’s vivid dreams for his daughter’s future and the Thai spirit to succeed.
