Be in The Know
🤓 The rise of the technically minded creative.
🏈 Rookie broadcaster Tom Brady gets back to work in a new campaign by Someplace.
💸 Report: A quarter of X advertisers plan to cut spending next year.
⚰️ Why Fanta’s Beetlejuice tastes like the future of movie marketing.
🔦 Pepsi is giving small biz a boost by showcasing their fans’ favorite local spots.
🍕 Pizza Hut’s new UAE campaign turns viral videos into free food.
🔗 Meta’s link is broken, so here’s the 10-page Reels Performance Playbook for your convenience.
16 ChatGPT Prompts for PPC
One thing we’ve learned: No matter how smart you’re ChatGPTing, someone is always ChatGPTing smarter.
Pocket these prompts for your PPC efforts:
- “Create two Google Ads in an RSA format (using multiple headlines and descriptions) for an A/B test for ‘Ms. Hvac’s HVACs.’ Explain why the ads would make a good test.”
- “I need to create some responsive display ads for a Google Ads campaign. Please suggest images, headlines and descriptions for a meatless shepherd’s pie with spokesperson Paul McCartney. Lyric puns are acceptable.”
- “What can a person do from this page and why would they want to do it? [LP URL]”
- “Rewrite a headline for [LP URL] that explains [unique value proposition] and includes the phrase [keyword phrase].”
- “You are a [description of your ideal customer]. Give me 10 statements that describe what you want from a [product category]. Use normal, everyday language. Your output should start with the words “I want”, then give me a bullet list of the 10 statements.”
- “Please write a SWOT analysis for EGO power products.”
- “If I were going to run ads for Impossible Foods on the Google Display Network, what types of sites and channels should I target?”
- “Create a list of competitors for [my company] and their estimated monthly paid search spend.”
- “Please create a list of competitors to clickup.com. List the name of the company, the location of their headquarters, the size of the company (small, medium or large) and whether they are a direct or indirect competitor. Please compile the results in a table format.”
- “My conversions from paid traffic are down 20% month over month. What metrics and dimensions should I look at to find the cause?”
- “You are documenting a channel experiment where you tested the hypothesis that by [testing X] will achieve [desired outcome]. These were the results [Insert test results]. Write me an Experiment Summary answering the question, “What are the big takeaways from this experiment?”
- “Analyze the data with 3 key bullet points to share with executives in a succinct email format. Use numbers.”
- “I’m going to tell my client that paid search performance is down month over month because of seasonality. How might they respond that would challenge my conclusion?”
- “How might this fail?”
- “Write a brief email to a client asking for a $15,000 additional budget because there’s opportunity to increase lead volume below the target CPA.”
- “Using the DiSC profile, write one email for the Dominant personality and write another version for the Steady personality.”
Get even more from Search Engine Land.
Smash or Pass 👍/👎
ECPower Segment Management
If you’re managing large customer bases, you know traditional CRMs can be overwhelming and inefficient.
But if you focus on customer segments based on shared preferences, behaviors, and needs, you can streamline your strategy.
This tool enables dynamic customer journey mapping, segment-specific KPI tracking, and activity logging for clear insights into each group’s unique behavior.
Stop wasting time on individual profiles and start executing segment-driven strategies.
Classifieds
Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.
What you get:
- 200 characters 📣
- An internal link 🔗
- Your ad lives on our site indefinitely 💛
Let’s get it on the calendar.
Kudos
Hagelchup
Amsterdam-based creative agency GUT had one job: Make Heinz Ketchup more Dutch.
So they made friggin’ Heinz Ketchup sprinkles and called it Hagelchup, a play on the beloved Dutch sprinkles (Hagelslag) traditionally eaten on buttered bread.
Now the brand might actually have fighting chance against mayo on the Dutch snack “patatje met.”
