Be in The Know
💘 We’re lovin’ these sweet Valentine’s Day brand activations.
🥀 Condolences pour in following Duo The Owl’s death by… Cybertruck.
💉 Ozempic, Wegovy maker calls out Hims & Hers Super Bowl ad: “Check before you inject.”
🎺 Happy 50th, SNL. These are the 10 best fake SNL brands.
🙃 Study: Consumers crave uplifting content more than ever.
🏈 The list of famous white men who appeared in ads during Super Bowl 59 is long.
🤖 Adobe’s Firefly Video Model is entering public beta.
🪴 Califia Farms drops “The Green Album” to help you and your plants grow.
👏 BuzzFeed to launch new, good-vibes-only social platform.
How to Kill Ambiguous Copy with 2 Questions
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Your prospects aren’t sitting around with a red pen, ready to decipher your copy. They’re busy.
If your messaging isn’t clear, it’s getting ignored. The real enemy? Ambiguity.
Ambiguous copy leaves too much room for interpretation, which can make your brand forgettable or, worse, misleading.
Ask yourself these two questions about your copy:
1️⃣ What point am I trying to make?
2️⃣ Can I prove it?
Instead of claiming you’re “trusted and professional,” show how. Do you have stellar reviews? A 24/7 support team? A crazy-fast return policy? Specificity sells.
Next time you’re reviewing copy, put it to the test. Hand it to someone who knows nothing about your brand and ask: “What do we do? Would you want to know more?” If they hesitate, it’s back to the drawing board.
Check out Amy Harrison’s copywriting blog to learn more.
Q for You
TokAnalyzr
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It’s got watermark-free video downloads, data exports, and powerful sorting tools, so you can streamline your strategy and scale easily.
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Watch
Some Like It Hot
DoorDash is turning up the heat this Valentine’s Day with its cheeky “Threesome” campaign.
The third party in this scenario is, of course, a DoorDash delivery bag loaded with flowers, chocolates, and whipped cream.
The platform is dropping limited-edition “sweet” and “spicy” bundles in select cities, with the spicy version featuring items from Hustler Hollywood—DoorDash’s first partner in the intimate wellness category.
DoorDash is fully embracing the racy marketing trend—the :30 ad is actually age-restricted on YouTube.
