Be in the Know
What To Do With Old Content
Let’s kick off Monday with some content organization.
There’s a good chance you have some posts and pages on your website that you don’t need anymore. When you delete said pages and posts, you run the risk of losing SEO link juice and/or still showing up in Google search results weeks after deletion.
So, what should you do with them?
Here are 2 simple options.
- “301 Redirect” the old post to a related one: A 301 redirect is used to make sure that search engines and users are sent to the correct page. Hubspot says it best, “a 301 permanent redirect is better for search engine optimization than a temporary redirect because it transfers the inbound links from the redirected domain to the new one, which helps the website maintain its search rankings and prevent any dip in search traffic.” You can easily set up 301 redirects with Yoast Premium redirect manager
- Tell search engines the content is intentionally gone: When you’re 100% certain that you can’t find a relevant page or post to redirect to, it’s time for the ‘410.’ Serving a 410 deleted status to Google will tell visitors that you deleted the content for a reason. Google tends to act pretty quick with 410 status requests.
That was easy, right? Dive in deeper below.
We featured an Emoji Clipboard before and y’all seemed to like it.
So, here’s a Glyphy Clipboard to try.
Glyphy is a simple online tool that allows you to easily copy special characters & symbols (also known as glyphs) to your device’s clipboard so that you can then paste them to any document or app you want.
Silence the Critics
Today’s watch comes from our Facebook group.
What do you think? Love it or hate it? Watch below and join the conversation here.
Facebook Question of the Day
Katherine says, “What is the current best way to grow Instagram followers for a client?”
“Don’t loaf and invite inspiration; light out after it with a club, and if you don’t get it you will nonetheless get something that looks remarkably like it.”