Be in The Know
- Toys R Us is back, baby. The giraffe is getting his own 10-episode YouTube series among other activations.
- Sigh. Dogecoin price spiked yesterday after Elon Musk changed the Twitter logo to a Shibu Inu.
- Google Analytics now supports regex for event creation and modification. Here’s what that means.
- If you’ve been feeling inundated with pop-ups recently, you’re not alone.
When to Post: 2023 Edition
Let’s get to it. Here are the best times to post per platform, according to a survey of 1000+ social media marketers:
- 👍 Best Times: 6 p.m. to 9 p.m.
- 👎 Worst Times: 6 a.m. to 9 a.m.
- ⭐ Best Day: Saturday
- 🚫 Worst Day: Monday
- 👍 Best Times: 6 p.m. to 9 p.m.
- 👎 Worst Times: 6 a.m. to 9 a.m.
- ⭐ Best Day: Friday and Saturday
- 🚫 Worst Day: Sunday
- 👍 Best Times: 9 a.m. to Noon
- ⭐ Best Day: Monday
- 🚫 Worst Day: Saturday and Sunday
- 👍 Best Times: 6 p.m. to 9 p.m.
- 👎 Worst Times: 6 a.m. to 9 a.m.
- ⭐ Best Day: Friday
- 🚫 Worst Day: Tuesday
TikTok
- 👍 Best Times: 6 p.m. to 9 p.m.
- 👎 Worst Times: 6 a.m. to 9 a.m.
- ⭐ Best Day: Friday
- 🚫 Worst Day: Monday
Check out HubSpot’s full report for more specific recommendations for B2B vs. B2C.
Smash or Pass 👍/ 👎
Awful AI
We’re in the midst of a white-hot AI frenzy, and if you’re feeling tentative about it (or even a little suspicious), you’re not alone. Folks on GitHub have curated Awful AI, a list of misuses and ethically dubious case studies for maximum transparency and accountability. Worth a scroll.
Happy Q2!
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Watch
The Other Actor From Boston
Everyone knows Dunkin’s #1 fan is Ben Affleck. The brand is following up its Super Bowl collab with the actor to push discounted treats with the purchase of coffee. The Dunkin staff don’t recognize Ben, though, mistaking him for his longtime collaborator Matt Damon, with whom he stars in his upcoming film, “Air.”
