Be in the Know
- Starbucks is being sued by The National Labor Relations Board for actions they have taken toward employees unionizing
- Taco Bell’s luggage merch 😍
- Twitter bans climate change denial in ads, following Pinterest that banned all content on climate change misinformation
- Speaking of climate change, Google’s Earth Day Doodle showed some dramatic changes to several landmarks around the world
How to Calculate Your Conversion Rate (and then some)
Conversion rates are one of the many metrics marketers look at to show how something is (or isn’t) working. At its core, it shows you the percentage of visitors to your website or landing page who do what you want them to do (i.e. convert to a customer).
The Basic Formula for Calculating Conversion Rates:
The number of conversions divided by total visitors then multiplied by 100 to get your conversion rate.
Different Types of Conversion Rates:
There are two main types of conversions out there – macro and micro conversions. Macro Conversions are typically used to assess a website’s success via goals and tracking traffic. Anything related to selling or customers can be considered a Micro Conversion.
We gave ya the formula for an overall conversion rate, but you can calculate rates on any specific marketing area. Some other common conversion rates include:
- Marketing channel conversion rate – Is Google Ads traffic or Facebook Ads traffic more likely to convert?
- Page-level conversion rate – Which of these pages is better at converting traffic?
- Campaign conversion rate – Did my targeting changes improve anything?
- Individual ad conversion rate – Do I need to change my ad copy? Does this ad drive more qualified traffic?
- Keyword conversion rate – Which keywords deserve more budget?
What is a Good Conversion Rate?
This is the big Q, right? You tracked your data, but what does it mean to you? Benchmarks all depend on your industry, business model, and marketing goals.
An industry-wide rate is around 3.75%. But a “good” rate for lead generation is around 12%.
Want more conversion calculations and making sense of data, check out WatchThemLive’s full post.
Q for You
This set of session tracking tools has the most straightforward name around – WatchThemLive.
WatchThemLive offers heatmaps and session captures that make it easier to understand user behaviors just from a look. That way UX designers, product managers, and marketers can improve their customer journeys throughout a website or landing page.
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Home on the Free Range
Your relationship with what you eat is a personal thing. Especially when it comes to eating meat because that means harvesting animals. DuBreton, ameat processor based in Quebec, released this cheeky (literally) ad about their free range pork.
They want to reassure buyers that they’re pigs are raised to roam and roll where they please. How? By testing out that feeling for themselves.
Ads from the PastAds from the Past
1995, Earth Day