The Evolution of Marketing Technology and What It Means for Marketers
If you do biz in the marketing world, you’ve heard the phrase “marketing technology.” Maybe you have a marketing technologist on your team. “Marketing technologist” used to be considered an oxymoron, but tech savvy individuals, formerly in IT and software development jobs, are now popping off in marketing.
In fact, marketing technology providers have grown from 150 in 2011 to 5,000 in 2017! And they’re not going anywhere. Marketing and data go together like avocado and toast. Not everyone needs to be a marketing technologist, though. As the star of today’s podcast says, “Marketing works best when it’s a collaboration of many different talents.”
So let’s get to it then. Today’s Listen is from the Social Business Engine podcast and covers this crazy-big growth and more. In a discussion with Scott Binker, the co-founder and CTO at ion interactive inc, you’ll hear some key insights and info like:
- The intersection of marketing and technology (of course)
- Marketing as an olympic sport and how the “athlete” is evolving and need to evolve
- The role of the marketer and AI and marketing technology (and why AI-powered technology won’t actually simplify anything)
- The MarTech Conference
Scott comes on at 2:45, and there’s a great summary of the show at 28:45 for all you busy bodies out there.
“I Love Lamp”
Okay, this Watch may be 15 years old, but we’re being reintroduced to it thanks to Adweek’s feature, “Best Ads Ever”. We don’t want to spoil the Shamalanyan twist-ending for you, but we think you’ll feel the same. IKEA and Spike Jonze come together to put the spotlight on a lovable, Pixar-like lamp that really pulls at the viewer’s heartstrings. As we saw in yesterday’s Watch, ads with humor make a big impression. But so does heart.
“Behold the turtle, he makes progress only when he sticks his neck out.”