Be in The Know
☀️ Ad Age is celebrating creative excellence for Hispanic Heritage Month.
🙏 Related: The Latinx influence on American culture.
🤖 SocialAI is an online universe where everyone you interact with is a bot.
🔦 YouTube Hype gives smaller creators a place to shine.
🐶 We’re loving this ode to office dogs.
Best Practices for Google Ads Copy
Optmyzr analyzed over 1 million ads to illuminate what actually works when it comes to Google Ads copy.
Here are the key findings:
- There was no strong correlation between Google’s Ad Strength metric and key performance indicators like CPA, conversion rates, or ROAS. Surprisingly, ads with “average” Ad Strength performed better in these areas than those labeled as “excellent.”
- Ads with “some pinning” performed well in cost-based metrics like CPA and ROAS. Fully pinned ads showed slightly higher CTRs, but the difference was minimal.
- Ads using sentence case outperformed those using title case. Sentence case ads had better ROAS and lower CPA, especially for RSAs and Demand Generation ads.
- Shorter headlines consistently outperform longer ones. Although longer descriptions had a slight advantage, clear and compelling messaging proved more effective than focusing on character count.
Check out the full report for more.
Q for You
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Classifieds
Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.
What you get:
- 200 characters 📣
- An internal link 🔗
- Your ad lives on our site indefinitely 💛
Let’s get it on the calendar.
Watch
Rewind
The last Blockbuster store—located in Bend, Oregon—is back with another campaign by Atlantic New York.
The new spot features the iconic ticket-stub Blockbuster sign that apparently remains on commercial property all over the country, now bearing the name of other stores, but still recognizable by shape.
:’)
