▶️ YouTube is changing how it counts views.

🤖 OpenAI debuts ChatGPT for Teens.

🧴 Hayden Panettiere’s death sparks renewed backlash against Neutrogena.

🧵 From Uniqlo to Zara, clothing brands try to win over Gen Z with a needle and thread.

✈️ Google just bought a bunch of Spirit Airlines data for AI training.

If you’re judging creator campaigns by likes and comments, you might be measuring the wrong thing.

A new Kantar report analyzed more than 15,000 sponsored creator posts across TikTok, Instagram, and YouTube and found that platform engagement aligned with brand-building potential only about one-third of the time.

Among highly engaged posts, fewer than 1 in 5 showed strong potential to build a brand, while only about 1 in 8 showed strong potential for short-term sales.

So what should we be looking for?

• Brand mentions: Creators saying the brand name produced a 22-point lift in brand impact.
• Product interaction: Showing or using the product lifted both brand and sales power.
• Product benefits: Explaining why the product matters can be more valuable than simply generating engagement.
• Creative fit: The best creator strategy depends on the campaign goal, not just the creator’s audience size.

Essentially, viral doesn’t necessarily mean valuable.

Get the full scoop at Net Influencer.

Google Analytics can be a little overwhelming.

Tiny Funnel shows you exactly where visitors came from, where they went, and how many ultimately converted. Simple.

The cookie-less analytics tool lets you build funnels around page visits, clicks, page states, or server-side events, then see drop-offs and individual visitor journeys in one view.

There’s no event code required for basic tracking.

Don’t miss the latest episode of The Daily Carnage Show to explore AI’s impact on entry-level marketing jobs—and the potential talent pipeline crisis that could follow.

Companies are already hiring fewer junior employees as AI takes over foundational tasks. But those “boring” tasks are also where marketers develop judgment, critical thinking, strategic instincts, and creative voice.

So what does an entry-level marketing job look like when AI can handle much of the routine work? And how do we make sure we aren’t optimizing ourselves into a future shortage of experienced marketers?

Shannon breaks down the entry-level talent crisis, the rise of AI-native marketers, the importance of mentorship and apprenticeship, and what young marketers can do to build real expertise in an AI-first world.

🎙️ Plus, catch up on Season 2:

• Microdramas Are Taking Over Marketing (10:43)
• Meta Muse Will Change How We Use the Internet (11:53)
• AI CEOs Want to Slow Down. The AI Race Won’t. (11:39)
• Reddit Is Changing SEO & AI Search (10:55)
• The Creator Economy Rules Gaming (43:53)
• Dark Patterns Are Becoming a Legal Problem for Meta (12:06)
• Dissecting the Brand Apology (11:35)
• Instagram’s Controversial New Logo (10:34)
• Google Image Search is… Pinterest? (9:26)
• Sony & The Death of Physical Media (8:57)

🎙️ Now streaming on Youtube, Spotify, Amazon Music, and Apple Music.

Let’s take this party outside of the inbox, Carnies!

Connect and network with over 20,000 marketers to get (and give) advice, feedback, support, and LOLs.

• 💬 Join r/TheDailyCarnage on Reddit
• 👍 Join The Daily Carnage Facebook Group

😎 See ya there.

🎙️ The Daily Carnage Show is growing!

So, we’re excited to share a new sponsorship opportunity.

Book a Pre-Roll Ad at the top the episode with your preferred script, on-screen text, and link in description.

🎧 Podcast advertising is one of the highest-performing brand channels:

• 60%+ of listeners say they’ve searched for a product after hearing it on a podcast.
• Podcast ads consistently outperform display ads on engagement and recall.
• Pre-roll ads are among the most-heard placements, with the strongest completion rates.

🗣️ This is your opportunity to reach a highly engaged audience of marketers, creatives, and strategists when they’ve got their listening ears on.

Interested in sponsoring an upcoming episode? Reach out and let’s build something together.

Who better to address the increasing power consumption of AI data centers than… Jason Kelce?

He’s teamed up with Garage Beer for a ridiculous pitch involving beer, electricity, and urine.

Data centers need enormous amounts of water for cooling, and instead of treating that as another dry sustainability statistic, Garage Beer suggests that Americans “donate” their pee to help cool AI infrastructure.

Heinz, 1935