Be in the Know
- Audible is cracking jokes, literally. The audio platform is expanding from audio books to original shorter form content, including a comedy series.
- Looking for [your-site.dev]? You’re in luck. You can now register the gTLD .dev, but be ready to shell out some cash.
Who Are We Writing For?
It’s time to stop worrying about writing for SEO and start writing for your audience.
Here’s the deal…
Google is smart, really smart. As marketers, it’s easy to get caught up in writing articles for keyword density, keyword variations, yada, yada. We’re not suggesting you abandon your SEO article strategy, but your focus should be on writing good content. At the end of the day, it’s what Google is built for.
So, how do you write good content? If you wanna get super technical, you can go ham here. We’re gonna do what we do best and make it short and sweet for you. You’re welcome.
- What’s the purpose? Your content needs to serve a purpose. What’s the topic at hand? Who is the audience? What’s your intent? Let those questions guide your content.
- Good flow. Follow the hierarchy of a story…beginning, middle, and end. Make sure your content flows in that order.
- Edit. We’re big fans of Grammarly. It’s not always 100%, but it’s close-ish.
- Where’s the beef? This ties back into step #1. It’s crucial that your content has substance. Are you explaining your purpose thoroughly? Are you educating your audience?
- Cite sources. Google likes this one. Make sure you’re citing your original source.
Good content comes down to good content. Don’t try to game the search system through some tactic. Answer the questions your audience is asking and you’ll see results.
Tools
Awesome Screenshot
That’s exactly what today’s tool is called. This nifty Chrome extension is 🔥. It allows you to capture your screen and even record it if you need to.
We’re big fans. Give it a try.
What we like: You can capture the entire website. It actually does the scrolling for you. Edit, annotate and crop with ease.
What we don’t like: There’s no erase tool and capturing the entire screen can be buggy at times.
Watch
Dang Subaru
We had a killer click through on the Subaru ad yesterday, so we figured we’d share part 2 of their latest Forester campaign. We are in no way, shape or form sponsored by Subaru. Someone on the team does drive a Forester though. 😉
But seriously, we’re digging this campaign. And yes, there are dogs in this commercial too.
Ads from the Past
Ads from the Past
1994 doesn’t seem that long ago. There’s some serious tech happening here.
