X's and O's ❤️ - Carney
The Daily Carnage

X’s and O’s ❤️

If you like piña coladas, and Super Bowl campaigns…we’re the email you’re looking for.


To those who were rooting for the Rams: Cheers!

To those who were cheering for the losers: We hope your day gets better. Here’s a rose 🌹

Be in the Know

The Official Guide to Unofficial Holiday Marketing

Marketers are always wondering when to celebrate holidays as a brand. It’s not a one size fits all situation. So let’s break it down to celebrate today’s holiday of love – Valentine’s Day.

Benefits to Holiday Marketing:

  • They keep you current
  • They’re sharable
  • They can showcase brand personality
  • They help you plan content all year

Reasons NOT to Do Holiday Marketing: 

  • If holidays don’t align with your brand, it’s worth your effort and it might confuse your audience.
  • Including or exluding holidays that might offend your customers (i.e. Columbus Day).
  • Too much holiday content might cannibalize your other promotions and campaigns.

How to Handle Holiday Marketing:

  1. Choose Your Holidays Carefully: As we mentioned in the “Reasons NOT to do Holiday Marketing,” is brands should only market holidays that align with their brand. Research the monthly, weekly, and daily observances you can celebrate for each month and decide what fits!
  2. Add Promotional Strategy to the Mix: See if you can interject your brand and services in a way that makes sense for a holiday or season.
  3. Get it Planned to Get it Done: Execute your content with planning via a calendar for all of your channels – paid advertising, organic social media, written blog posts, etc.

Check out the full guide by VirTasktic for more holiday planning tips and templates!

Super Bowl Poll

There were so many Super Bowl Ads this year, it’s hard to choose a favorite. Which one was yours?

Combination Generator

It’s Valentine’s Day…need a perfect match?

Sometimes when it comes to copywriting, you can rack your brain trying to find that perfect combination of words or terms. Lay all your options out with this free Combination Generator! Just insert your individual terms (like all the adjectives you’d like to see combined with a noun), and see which combos speak to you.

Your Newsletter With Benefits



Young, Strange Love

Kodak released this short film (shot on Kodak film, of course) about a couple in a little internal conflict. They have hit a plateau in their relationship where a new request is an existential crisis and the old ways are missed. It’s beautifully shot and is a good daily dose of drama.

Watch it for the wigs.

Ads from the Past

1960, Falstaff Beer

“Skills are cheap. Passion is priceless.”

Gary Vaynerchuk


Get the best dang marketing newsletter in your inbox on the daily. Subscribe »

Related Posts