You Shall Not Pass! - Carney
The Daily Carnage

You Shall Not Pass!

Bob Ross is forever a treasure, plus revisiting gated content strategies.

Be in the Know

8 Ways To Ensure Gated Content Reaches The Right Audiences

We know gated content is a great lead-gen tactic. Not only can users become potential prospects, qualified leads, and, hopefully, converted sales from it, they help identify your effective content. But maybe you need some help to make sure your gated content is giving you the best performance.

Forbes Agency Council weighed in on how to get the right gated content in front of the right peeps to get into your marketing funnel:

  1. Mix It! Link your gated content in with your ungated content.
  2. Optimize It! As with all content, make sure your gated stuff has the right keywords to support it.
  3. Visualize It! Yes, people got to your gated content somehow, but you’ll still need creative messages and visuals to attract them sign up for it.
  4. Advocate It! Utilizing an advocacy platform will enable you to distribute individual links with tracking.
  5. Offer It! (Later) Never make gated content your first touch. Offer it up at later stages of a user’s content journey.
  6. Bot It! Use an intelligent chatbot instead of a traditional form to engage with your user directly.
  7. Send It! Offering to send gated content via email or text sets up a fair exchange between you and the consumer.
  8. Repurpose It! Break your content up into a series of blog posts on your website with your CTA to download the full, gated piece.

See the full article for breakdowns on each gated content tip.

Q for You

What are your favorite types of content to use as gated content?

A Happy Little Ipsum

Put some joy into your designs with this Bob Ross Lorem Ipsum Generator. Using the ever-quotable painter’s phrases, this generator takes your place holding text from boring lorem ipsum nonsense to inspiring real text.

Give us the goods!

We know you have some tricks up your sleeve. If you own content, tactics, or tools that would help readers of The Daily Carnage, we’re all ears!

We have sponsorships available for you to feature your hidden gems. Hit us up!

Smokespiracy

Burger King has forever had a claim to fame by having flame-broiled flavor cooked into their burgers. But is it fake news?

This ad puts conspiracy theories about their Whopper recipe on blast in their new campaign using the tagline “it’s not a secret, it’s real fire.”

Ads from the Past

1977, Converse

Anytime you learn, you gain.”

Bob Ross

Carnage

Get the best dang marketing newsletter in your inbox on the daily. Subscribe »

Related Posts