Be in The Know
👌 Debunked: Instagram dismisses rumors that it deliberately downranks posts tagged as sponsored content
🪄 Wicked mistake… Mattel apologizes after printing a link to a porn website on its doll packaging.
🥡 Campaign: No sweeter words than “Hay DoorDash En La Casa.”
☕ How Nespresso measures the online impact of its boutiques.
🔍 YouTube’s hyperlinked comments could drive valuable traffic for Google Search.
👴 Infographic: A visual guide to who is still using Facebook.
Key Insights on BFCM Marketing
Here’s what consumers want from your Black Friday/Cyber Monday campaigns, according to a survey by Sinch:
- Early outreach: Nearly 57% of consumers expect Black Friday communications at least a month before promotions start.
- Preferred channels: Over 61% prefer email as the top channel for Cyber Week updates, making it the most popular.
- Multi-channel strategy: Brands benefit from using multiple channels to reach consumers effectively:
- 48% go directly to a brand’s website for deals.
- 44% like seeing promotions on social media.
- 45% choose mobile messaging options like SMS, WhatsApp, or Facebook Messenger.
- Personalization matters: Close to 80% find personalized recommendations valuable, so brands should offer more than just basic personalization.
- Transactional messages: 94% say order confirmations, shipping updates, and delivery notifications are essential during holiday shopping.
- Interactive campaigns: Over half of consumers are likely to engage with holiday emails that include interactivity or multimedia elements.
Take a closer look at the data at Email On Acid.
Q for You
Free Webinar: Make More Sales with Less Stress
Did you know that over 70% of your Black Friday traffic will leave without taking any action?
It doesn’t have to be that way.
Join the lead generation experts at OptinMonster for a free webinar this Thursday, November 14 to learn how to convert those casual visitors into subscribers and sales.
Classifieds
Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.
What you get:
- 200 characters 📣
- An internal link 🔗
- Your ad lives on our site indefinitely 💛
Let’s get it on the calendar.
Kudos
Undercover Granny
Prime Video launched its “Citadel: Diana” original series, starring Italian actor Matilda De Angelis as a civilian turned spy, at the five-day Lucca Comics & Games Festival using… old ladies.
They may not be scaling buildings, but Italian grannies are notorious spies in their own right.
With the help of Ogilvy, Prime Video transformed historic city balconies into splashy spy headquarters, where nosy grandmothers spied upon, interrogated, and teased some 800,000 passersby.
