Be in the Know
- YouTube is testing ads on Shorts as the feature continues to grow
- Topo Chico Hard Seltzer is celebrating Cinco De Mayo with a new ad campaign to promote its margarita hard seltzer line
- Burger King is testing out reusable and returnable packaging in select UK locations
- Lyft has a new campaign for bike-sharing that makes anyone wanna be a “bike person”
A 6-Step Framework for Running Social Media Experiments (+ 87 Ideas)
We’re getting scientific on ya. Social media and content creation is, after all, an art and a science.
When it comes to getting experimental with your social media, it can feel like you are shooting in the dark. But you can take a strategic approach to how you introduce different content to your regularly scheduled programming.
And it goes a little something like this:
- Set Goals: What’s the point of this experimental content? Since no brand ever has the exact same social media KPIs, you have to start with your own and then break down any possible “micro-goals” you have for any given post.
- Brainstorm: You may have already started on this step before your goals. This is where you take ideas and form a hypothesis around them. Form a hypothesis with this format: “If we (experiment idea), then (expected results), because (assumptions).” Then as with any marketing initiative, study what others are doing. They may have experimented with you already.
- Prioritize: Now start establishing how these ideas are becoming posts. You can break them down with the ICE scoring system where Impact, Confidence, and Ease are scored 1-10.
- Test: Go see what happens! Some good testing practices include testing one type of post at a time. Give it enough time to measure its performance (1 week is usually enough).
- Analyze + Learn: Time to put the lab coats on analyze the results. What was the post performance? Should you try out different variables with that type of post?
- Repeat: Once you have planned, posted, and analyzed a social media experiment that your brand deemed a success, repeat it! You may have to cycle through steps 4 and 5 several times to get it just right.
Buffer goes into detail, step by step, so you’re gonna wanna check out their post for it and the 87 experiment ideas.
Q for You
More and more people are in positions at companies or in freelance gigs where they do it all –– from concept to completion. Sometimes that can mean putting a designer hat on…without any design skills.
Most marketers are familiar with Adobe Creative Suite and Adobe Spark. Now there is Adobe Express for those who need some more creative help. It’s a template resource for web and mobile so you can get a great start on designs.
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Dress for Success
When you’re dressed up, it’s a good feeling. H&M’s latest ads feature comedian Pete Davidson and this one shows him looking spiffy for the dentist. Sometimes you just gotta wear a feeling to counter not-so-fun experiences.
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