Bye-Bye, Zombie Content! - Carney
The Daily Carnage

Bye-Bye, Zombie Content!

Incoming lessons from the Marketing School podcast, plus a tool to fix content decay.

Q for You

How are you taking advantage of the surge in online activity?

Be In The Know

How to Skyrocket Your Search Traffic without Spending a Cent

We have a treat for you today, fam! We’re listening in to Neil Patel and Eric Sui’s Marketing School podcast and learning the most effective tips for boosting search traffic.

Get the timestamp notes below!

[01:25] There’s a surge of online activity for obvious reasons. Now is the time to review your content. Neil suggests specifically looking at winning content within the last seven days. Update that content by adjusting the title tags and making the context more relevant. 

[02:15] Eric recommends a strategy call news-jacking. News changes constantly. We aren’t just talking about COVID. But for a marketer – statistics, updates, and tactics change so frequently that it becomes an opportunity to capitalize.

When something new drops in your industry take advantage of it by being the business with the answers. Consider all of the questions that may come from that news piece and create content around it.

[03:10] Similarly, keep an eye on trends. Use Buzzsumo or Google Trends to stay on top of what being talked about most in your industry. Then write about it!

Doing this, you’ll create hyper-relevant content that adds value to the reader because you know you’re answering their questions. Not only will you gain search traffic, but also, traffic coming in from Google Discover.

[03:45] Then there’s this concept from Brian Dean called Power Pages. It’s essentially pulling related content together to make a master content piece. Power Pages help you get more long-tail traffic and consolidates attention to one page.

[04:50] One key insight the Neil offers is not getting overly involved with custom design for your content. It may look cool but updating that content down the line can become very hard.

Content Decay

Let’s face it, quick wins in marketing are hard to come by. When there’s a tool that eases our workload, we’re all about it.

One way to cash in on a quick win is through refreshing old content pages. Doing this can help you increase traffic and reach higher rankings. And Content Decay by Clickflow does the initial research for you.

Connect Content Decay with your Google Analytics and Search Console data. Once connected, it finds pages that lost the most search traffic since peaking. You end up with a report of page listings that could use an update.

Not too shabby, right?

Call for Stay Sharp Entries

Hey fam, let’s learn from each other! We’re looking for more #staysharp submissions to highlight right here in the Daily Carnage.

Tell us about one of your winning campaigns, or talk to us about how you’re making a plan to re-open your business after COVID-19.

Send your write-up to with #staysharp as the subject line.

Your submission should be around 250-words and include a challenge, a solution, and how your audience reacted (aka the results, if ya got ’em). We can’t wait to see your wins!

New Drinking Buddies

It’s good to exercise the imagination to keep entertained or just express a bit of creativity. Perhaps the movie Cast Away was spot on when it came to having volleyballs for friends. When we’re missing familiar faces, we can always imagine others.

Bulleit Frontier Whiskey uses this ad to show us there are plenty of drinking buddies at home if you believe there are. You may not want to go pour your best bottle of bourbon down the bathtub drain, but you can still toast to the tub.

Ads from the Past

1960, Johnson & Johnson

“Without imagination, there is no goodness, no wisdom.”

Marie von Ebner-Eschenbach


Get the best dang marketing newsletter in your inbox on the daily. Subscribe »

Related Posts