Lone Fir Creative - Inbound Marketing Strategist (HubSpot) - Carney

Lone Fir Creative – Inbound Marketing Strategist (HubSpot)

By

Are you looking for an opportunity to have an immediate impact and long-term growth with a fast-growing Digital Marketing Agency?

Our agency produces quality work for both national and international brands looking to clarify their brand messaging and strategically implement inbound marketing initiatives. We are seeking an experienced Inbound Marketing Strategist (HubSpot) who can help clients build complex, multi-faceted campaigns utilizing the HubSpot Growth Stack. Ultimately the person in this role will help raise the quality of our work and tier as a HubSpot Partner to the next level in addition to continuously pushing us, and our clients, forward.

STRATEGIZE AND PARTNER. As the Inbound Marketing Strategist, you are expected to be a HubSpot strategic partner for marketing campaigns as well as sales and service initiatives. You will translate goals and objectives into strategic recommendations and tactical deliverables. Additionally, you will be responsible for hosting both client and team specific HubSpot training, to help enrich others with the knowledge of HubSpot. Your goal is to build partnerships through trust and reliability with Lone Fir’s HubSpot clients.

MONITOR, ANALYZE, AND OPTIMIZE.The Inbound Marketing Strategist is expected to continuously analyze client marketing initiatives. They are responsible for strategizing marketing campaigns, making continuous optimizations, developing sales and service pipelines, assisting in the implementation, and more.

STRATEGIZE AND BE A PARTNER. As the primary point of contact for clients, the Marketing Consultant is expected to be a strategic partner for current, future, and new marketing campaigns. Their goal is to build partnerships through trust and reliability with Lone Fir’s clients.

HAS A “TEAM FIRST” MENTALITY.The Strategist is responsible for working across multiple clients, communicating seamlessly with Marketing Consultants and across departments (sales, design, development, content, and production). They will also participate in any internal marketing activities as needed.

CONTINUOUS IMPROVEMENT.As an ever evolving platform, it’s critical that the Inbound Marketing Strategist stays up-to-date on HubSpot features across hubs. This may involve hosting regular connects with various HubSpot partners, attending HubSpot-specific events and conferences, taking the most recent HubSpot Academy course, and more.

Carnage

Get the best dang marketing newsletter in your inbox on the daily. Subscribe »

Related Posts

  • Bright Pink Agency – Project Manager

    By

    Bright Pink Agency, a dynamic boutique marketing firm in Coral Springs, FL, is seeking an in-house Marketing Project Manager (part-time or full-time) to help keep our marketing, design, and development teams and projects organized.

  • Colette Media / Seamwork – Marketing Manager

    By

    We’re looking for an experienced Marketing Manager. In this role, you’ll lead our team in communicating Seamwork’s value in people’s lives. Help us in our mission to spread creativity.

    WHO WE ARE

    We’re Seamwork, and our mission is bringing empowerment through creativity. We believe that sewing your own clothing is transformative. It gives you new perspectives on yourself, your body, and the culture you live in.

    At Seamwork, we help inspire this creativity through sewing patterns, classes, and community. We’re a small team with big values. We believe in growth, compassion, and creative practice. We serve a community of enthusiastic, passionate sewers.
    We have a unique, close-knit team built on trust. We respect the need to create balance in life, and offer flexibility and support. Our low-drama environment emphasizes collaboration and transparency.

    Everyone is welcome on our team. We strive to create an inclusive place to work where everyone feels comfortable. We honor diversity, and are working to create a strong, equitable workplace. You can learn more about our culture here.

    RESPONSIBILITIES

    We’re looking for a marketer with experience in content, social media, email, paid marketing, and CRO. You will grow our membership by creating unbelievably helpful content, while leading and growing our content team. You’ll also develop engaging email, web copy, and advertising campaigns. Introduce more people to Seamwork and show them how we can bring more joy through creativity.

    • Increase Seamwork membership. Create messaging that speaks to people. Show them the transformation that sewing can make in their lives. Work with our Product team to develop copy and ideas for our website to increase conversions.
    • Increase traffic to our site. Guide our team in creating exceptional content. Find new audiences and partners to work with.
    • Grow our email list. Create email campaigns that drive growth in our membership.
    • Make our ads effective. Develop a new strategy for paid marketing and optimize our ads.
    • Be a leader. Provide mentoring as a manager to a small team of talented content creators.

    THE MISSION

    In the first year with us, your mission is to:
    • Develop a new monthly lead generation program. Create a process for generating, publishing, and promoting new monthly lead generation content and products. Work with designers, Managing Editor, and product team to create high-value lead generators.
    • Rethink how we invest in marketing. Should we spend more on creating content? Should we focus on CRO? Is there an area where we are over investing? Evaluate our marketing budget, and develop a plan to invest in the resources we need to succeed in our mission.
    • Develop a strategic partnership program. Discover ways we can work with other businesses in our industry to promote each other and work together.
    • Build your own new ideas for increasing our membership by at least 20%.

    WHO WE’RE LOOKING FOR

    We are looking for someone with the following skills:
    • Strong copywriting abilities
    • Experienced in content marketing, including video (YouTube)
    • Experienced in social media marketing (Pinterest experience a plus)
    • Experienced in email marketing
    • Experience with Conversion Rate Optimization
    • Familiarity with optimization tools such as VWO a plus
    • Strong understanding of paid advertising, including Facebook ads manager (Pinterest advertising a plus)
    • Strong knowledge of Google Analytics
    • Project management
    • At least 2 years experience managing others
    You should also have the following competencies:
    • Results Orientation: You maintain appropriate focus on outcomes and accomplishments.
    • Strategic thinking: You act with the future in mind.
    • Initiative: You are proactive and take action without being prompted.
    • Learning Agility: You continuously seek new knowledge.
    • Creativity: You generate original ideas, encourage new ways of thinking, explore options, and develop innovative solutions.

    LOCATION

    This is open to both local and remote candidates within the US. We are located in inner NE Portland, Oregon. We offer flexible remote work for local candidates.

  • Michigan Virtual – Graphic and Web Designer

    By

    Our job description is boring but our team is NOT! Come join the fun and work with an amazing and committed team in a mission-driven organization.

    The Graphic & Web Designer creates visual concepts to communicate ideas that inspire, inform, and captivate consumers. Responsibilities include creating marketing materials in both digital and print formats from concept to production. Marketing collateral includes but is not limited to: promotional flyers, Google Slide templates, tradeshow displays, direct mail materials, and digital marketing assets. The ideal candidate is self-motivated with an enthusiasm for marketing and working as part of a dynamic, collaborative, and creative team.

    My contact information is included in the post but you will need to apply using Applitrack with the link in the posting.

  • Virginia Department of Transportation – Multimedia Creative Strategy Manager

    By

    This position will report directly to the Assistant Director of Communications, and will be seen as a pro behind the camera and in front of the editing screen. You will lead our creative team and collaborate with partners and stakeholders statewide. This unique opportunity will meld VDOT’s stories and people into creative products to shape messages for internal audiences, residents and visitors of the Commonwealth. This creative leader will manage VDOT’s multimedia production, photography and creative branding solutions.

  • Clarity Squared – Project Manager

    By

    In this position, you will be focused on creating an exceptional experience for our clients and a smooth internal workflow for our team. You will be a main point of contact for clients and will keep them informed. You’re not just there to collect and organize tasks, but to work with clients strategically. We’ll be looking to you to identify what systems are necessary to run these projects. And, just as importantly, you will be a key part of continually improving our internal processes.

    You will work on a variety of projects from full website builds to integrated digital marketing campaigns and will have hands-on involvement in the projects as well. You will serve as customer support, fielding support questions as well as diving in and taking care of customer requests.

    You will act as a key member or our team by delivering creative solutions to our customers in an honest, humble, and customer-focused manner. Project management and communication skills are important, as you will oversee projects and marketing campaigns from initial implementation through completion.

    If you have a background in project management and marketing, or other related areas, we’d love to speak with you! We prefer candidates with experience, but we will happily train individuals who need help in some areas. We encourage continuous learning, so ongoing training and development is vital in this role.

    If you want to help grow our awesome team and be part of a great place to work, contact us today!

  • See More →