Turtle Fur - eCommerce Merchandising Manager - Carney

Turtle Fur – eCommerce Merchandising Manager

The eCommerce Merchandising Manager is responsible for the customer experience on all Turtle Fur digital sales channels including the company eCommerce website and 3rd Party Marketplaces (Amazon, eBay, Walmart). Success in this role includes optimizing our merchandise mix and sell-through on each sales channel through product photography, copy, categorization, site performance, pricing, and promotions.

Responsibilities include:
– Achieve financial goals by working with the Director of eCommerce to develop an annual budget, scheduling expenditures, interpreting variances, and initiating corrective actions.
– Work with eCommerce & Marketing teams to develop short-term and long-term goals in line with overall company strategy.
– Work with the Director of eCommerce to manage agency providers, consultants, freelancers and other suppliers, including contract negotiation and management.
– Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional groups.
– Drive new product set up to company website and 3rd Party Marketplaces.
– Create and launch new product bundles.
– Discover and optimize upsell and cross-sell opportunities.
– Align with Marketing & eCommerce teams to ensure smooth and on-time product launches.
– Work with the Senior Brand Marketing Manager & the eCommerce Marketing Manager to create and optimize curated collections/landing pages for different customer segments.
– Drive the visual merchandising strategy and execution for company website and 3rd Party Marketplaces.
– Ensure quality product photography, lifestyle imagery, and graphics are presented to consumers.
– Manage internal resources or freelance partners to produce product copy.
– Report and parse impact of promotional activities, new product launches, website optimizations to the eCommerce business to inform future company strategy.
– Work alongside the Director of eCommerce and the President of the company to develop appropriate pricing strategies for each sales channel.
– Monitor company product listings and advertisements for price accuracy.
– Work with the Senior Brand Marketing Manager & Director of eCommerce to develop a promotions calendar.

Qualifications:
-6+ years of experience in eCommerce site merchandising for a consumer product business, apparel is a plus.
-Proven skill with web analytics, specifically Google Analytics & Data Studio.
-Strong, proven, advanced skill with Excel.
-Experience with Shopify required, SearchSpring a plus.
-Diagnostic mindset – with skill in identifying key data points to drive actions.
-Creative streak with strong writing skills, photography, or graphics experience.
-Track record of strong collaboration across teams and being an engaged and cooperative member of a small team.
-Experience working remote, or with little oversight.
-Bachelor’s Degree in Business, Marketing, Statistics or similar, MBA is a plus.

Carnage

Get the best dang marketing newsletter in your inbox on the daily. Subscribe »

Related Posts

  • Jumbleberry – Performance Marketing Content Editor

    The Opportunity
    Jumbleberry’s Carousel team is looking for a Performance Marketing Content Editor to join our small but rapidly growing team. In this role, you will have the opportunity to produce content for some of the fastest-growing brands in the DTC space. If you’re passionate about creating highly engaging content and working with an awesome team that is committed to growth, learning and excellence, this opportunity is perfect for you.

  • A Protein-Based Snacks Company – Part-Time Social Media Marketing Manager–Contract/Remote Position

    Job Summary
    The Social Media Marketing Manager is a contract, remote position. You would play an integral role in consumer-facing brand development and outreach for a healthy protein-based snacks company with a strong active/fit lifestyle image. This position actively monitors, responds to, and posts content to the brand’s social media platforms, develops content, conducts influencer outreach, coordinates posting schedules, and provides analytics and reporting.

    Key Responsibilities

    Social Strategy (10%)
    • Create a content plan informed by brand story, business objectives, and target audience.
    • Develop brand voice and personality on social media
    • Devise strategy to launch onto new platforms as appropriate (e.g., TikTok)
    • Seek out opportunities for connection and community building among followers
    • Plan social media calendar each month including coordinating content needs.

    Community Management (35%)
    • Oversee all aspects of online community management and scheduling content
    • Respond to social media post and ad comments as well as direct messages via social media channels and marketing emails to ensure excellent customer service
    • Create and post to Instagram and Facebook, developing copy and content as needed, or working with content creators. Limited photography may be needed.
    • Create and post all Instagram story content including basic graphic and video creation and optimization for engagement.

    Analytics & Growth (15%)
    • Provide monthly analytics report recapping success and areas of opportunity; adjust content strategy accordingly
    • Create and track KPI’s across all social media channels and work towards growing followers & engagements on all platforms
    • Plan 2 monthly giveaways with like-minded brands on Instagram including outreach, coordination, and ensuring content is created.

    Influencer Management (30%)
    • Actively research and reach out to social media influencers (primarily Instagram and TikTok) who align with brand ethos and develop relationships and secure interest in trying our product
    • Send out product shipments and follow up with influencers to obtain feedback and track posting follow-through
    • Continue to build on relationships and foster sustained partnerships
    • Develop KPI’s for outreach and track

    Misc. (10%)
    • Assist in outreach to local businesses for pop-up events and serve as Brand Ambassador as needed
    • Blog article editing and posting
    • Organize and manage all visual assets to make them easy to find and leverage
    • Other duties as assigned

    Attributes & Skills
    • You’re a huge fan of social media and love keeping up with new trends and engaging with people
    • You are skilled at using copy and imagery to tell a story
    • A love for food and living a healthy lifestyle is a huge plus!
    • Basic photography
    • Demonstrated positive, self-starter work ethic
    • Excellent communication skills, writing ability
    • Previous experience using Canva or photoshop and video creation platforms strongly preferred
    • Lives the brand’s core values of rising to any challenge with passion, perseverance, and positivity.

    Applicable Experience

    • Minimum 2 years of social media management, ideally with a brand in a related category
    • 1+ years of influencer relationship management responsibility

    Qualifications

    High School Diploma or equivalent
    Bachelor’s Degree

  • A Brave New – Content Writer – Healthcare Focus

    We’re looking for a content writer with experience creating marketing content in the healthcare and insurance industries. You’ll help our B2B clients achieve their growth goals by creating content that connects with their target audiences and moves them through the buyer’s journey. A Brave New is a Gold Hubspot Partner Agency located in Seattle, Washington. We help businesses make their big idea reality and accelerate their growth through inbound marketing, branding, and web design.

  • Beekeeper Group – Digital Production Assistant

    We’re looking for a digital production assistant to join our growing hive. Ideal candidates will have experience working with an organization’s website and aren’t afraid to get under the hood and try to figure things out on their own. In fact, you’re the type of person who likes to “figure it out” when it comes to leveraging digital tools and techniques – but knows when to ask for help. We have a Digital Production Assistant position open for a new Bee with:

    – Strong communication skills;
    – An orientation to project management; and
    – An interest in digital communications and platforms.

    Our team values communication skills, innovative problem-solving, and ownership of issues. We’re looking for candidates who have spent around a year working with an organization’s website and digital footprint and in that time become the “go-to problem” solver.

  • See More →