If you couldn’t tell, we love our subject lines. Coming up with a new line every day became a game for our Carnage team. And whenever a SL hits a new open rate record, you best believe there’s some major gloating coming from the original author.
To recap our subject line awesomeness, we gathered the top 5 subject lines with the highest open rates during 2018.
At the beginning of May, this SL had an open rate of 36.7%. Dare Ya Not to Cry came from the featured Watch. It was one serious tearjerker that we had to warn y’all about and it’s a good thing we did.
We were pretty pumped about the 37% open rate for this subject line. It was inspired by one of the featured Reads. Bet you never looked at the hiring process the same after reading it. We didn’t.
Do y’all remember when IHop became IHob for a hot minute? We are still shaking our heads over IHop’s failed rebrand. Well, that’s where IFlop? came from in case you didn’t already figure it out. This SL got us a 37.8% open rate!
Alright, be honest. How many of y’all made this one of your passwords? DrummerRabbit!23 got the Daily Carnage a whopping 38% open rate. This one was inspired by the featured commercial that shared our pain in forgetting passwords.
This SL not only is my personal favorite but still holds our open rate record at 39.3%. It reclaims the purpose of social media. It’s a place to form connections, build loyal relationships, and genuinely understand your customer.
We want to know what made some of you click on these SL’s? So if you’re a Carnage fan and remember these subject lines popping up in your 📥, give us a holler in the FB Group. Let’s chat subject lines!