Turtle Fur - eCommerce Merchandising Manager - Carney

Turtle Fur – eCommerce Merchandising Manager

By

The eCommerce Merchandising Manager is responsible for the customer experience on all Turtle Fur digital sales channels including the company eCommerce website and 3rd Party Marketplaces (Amazon, eBay, Walmart). Success in this role includes optimizing our merchandise mix and sell-through on each sales channel through product photography, copy, categorization, site performance, pricing, and promotions.

Responsibilities include:
– Achieve financial goals by working with the Director of eCommerce to develop an annual budget, scheduling expenditures, interpreting variances, and initiating corrective actions.
– Work with eCommerce & Marketing teams to develop short-term and long-term goals in line with overall company strategy.
– Work with the Director of eCommerce to manage agency providers, consultants, freelancers and other suppliers, including contract negotiation and management.
– Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional groups.
– Drive new product set up to company website and 3rd Party Marketplaces.
– Create and launch new product bundles.
– Discover and optimize upsell and cross-sell opportunities.
– Align with Marketing & eCommerce teams to ensure smooth and on-time product launches.
– Work with the Senior Brand Marketing Manager & the eCommerce Marketing Manager to create and optimize curated collections/landing pages for different customer segments.
– Drive the visual merchandising strategy and execution for company website and 3rd Party Marketplaces.
– Ensure quality product photography, lifestyle imagery, and graphics are presented to consumers.
– Manage internal resources or freelance partners to produce product copy.
– Report and parse impact of promotional activities, new product launches, website optimizations to the eCommerce business to inform future company strategy.
– Work alongside the Director of eCommerce and the President of the company to develop appropriate pricing strategies for each sales channel.
– Monitor company product listings and advertisements for price accuracy.
– Work with the Senior Brand Marketing Manager & Director of eCommerce to develop a promotions calendar.

Qualifications:
-6+ years of experience in eCommerce site merchandising for a consumer product business, apparel is a plus.
-Proven skill with web analytics, specifically Google Analytics & Data Studio.
-Strong, proven, advanced skill with Excel.
-Experience with Shopify required, SearchSpring a plus.
-Diagnostic mindset – with skill in identifying key data points to drive actions.
-Creative streak with strong writing skills, photography, or graphics experience.
-Track record of strong collaboration across teams and being an engaged and cooperative member of a small team.
-Experience working remote, or with little oversight.
-Bachelor’s Degree in Business, Marketing, Statistics or similar, MBA is a plus.

Carnage

Get the best dang marketing newsletter in your inbox on the daily. Subscribe »

Related Posts

  • Spark451 – Digital Marketing Associate – Paid Search/Social

    By

    We are currently seeking a Digital Marketing Associate with experience in multiple paid digital media platforms to contribute to the efforts of our Digital Media team. The ideal candidate can develop and optimize paid search and social campaigns in creative ways and is able to perform on tight deadlines.

    What You’ll Do In This Role:

    + Develop and optimize campaigns in a thoughtful and scalable manner while utilizing multiple digital mediums across paid social, paid search and programmatic display
    + Collaborate with our account management, production, sales, technology, and creative teams to develop highly effective advertising campaigns
    + Monitor media performance to ensure client objectives and goals are met for each campaign
    + Research new media platforms, trends and industry advancements
    + Identify opportunities for media optimization and recommendations to improve ROI

  • Evolving Wisdom – Director of Marketing and Communications

    By

    The Director of Marketing and Communications is responsible for maximizing revenues from all marketing campaigns via existing channels, and expanding and opening up new marketing channels. Also responsible for the quality and effectiveness of all creative and strategic marketing work products that are developed by all marketing team members and contractors.

  • Pursuit – Digital Advertising Specialist

    By

    Pursuit is looking for a digital advertising specialist who is interested in working with us as a contractor starting right away in 2021. This person will support our amazing director of paid media in researching and building campaigns, optimizations, and analytics reporting. You’ll get to work with global pharma companies leading the way in clinical research, biotech organizations that are launching new interventions, and tech organizations that are dedicated to changing the world. The consultancy is seven years old, and we’re a small, fully remote, mighty team that works with incredible partners and clients.

    If you’re interested in chatting, please send an email with a couple of examples of campaigns you’ve led and a bit about yourself. Major bonus if you have a background in healthcare, but not required.

    Here’s our website to learn more: www.Pursuitof.com

  • Lone Fir Creative – Marketing Consultant

    By

    Are you looking for an opportunity to have an immediate impact and long-term growth with a fast-growing Digital Marketing Agency?

    Our agency produces quality work for both national and international brands looking to clarify their brand messaging and strategically implement inbound marketing initiatives. We are seeking an experienced Marketing Consultant who can help raise the quality of our work to the next level and continue to push us, and our clients, forward.

    Marketing Consultants are the liaison between our team and our clients and are often the “face” of the company for our customers. They are also well practiced in all things digital marketing and can think quick on the fly when it comes to answering clients questions about campaigns, projects, and initiatives.

    The candidate must be highly organized, proficient in managing a large volume of accounts, and able to balance multiple projects at one time.

    Our Marketing Consultants work with clients weekly, helping them define their goals, build their strategies, and ensure that all project tasks are completed on time, under budget, and done exceptionally well.

    OWN AND IMPLEMENT CLIENT CAMPAIGNS. The Marketing Consultant is responsible for the end-to-end planning, execution and optimization of client marketing initiatives across digital channels. The main objective is to keep client campaigns on track and on budget while facilitating seamless communication internally and externally.

    MONITOR, ANALYZE, AND OPTIMIZE. The Marketing Consultant is expected to continuously analyze client marketing initiatives. They are responsible for optimizing website performance, strategizing and creating lead generating campaigns, managing paid advertising, assisting in SEO, and more.

    STRATEGIZE AND BE A PARTNER. As the primary point of contact for clients, the Marketing Consultant is expected to be a strategic partner for current, future, and new marketing campaigns. Their goal is to build partnerships through trust and reliability with Lone Fir’s clients.

    HAS A “TEAM FIRST” MENTALITY. The Marketing Consultant is responsible for working inter-connectedly across departments (sales, design, development, content, and production) to complete marketing initiatives. They will also participate in any internal marketing activities as needed.

    CONTINUOUS IMPROVEMENT. The digital marketing industry moves very fast, therefore it’s critical that the Marketing Consultant is obsessed with learning and interested in regularly improving their skills. Areas of focus may include website performance trends, lead generation strategies, client communication, agency trends and best practices, as well as new and emerging digital marketing trends.

    REGULARLY CONTRIBUTES TO THE AGENCY’S CONTENT STRATEGY. We are our own best client, and too uphold that standard, we must do as we advise clients to do. The Marketing Consultant will be required to create editorial content for our website. We’re proud to be thought leaders in our industry so this is an opportunity for our team members to share their industry knowledge and have an important voice on all things inbound marketing. The Marketing Consultant will contribute to the overall content strategy of the agency through (but not limited to): written blogs, pillar pages, videos, webinars, etc. If done successfully, content assignments will be completed on deadline and will contribute to organic web traffic and subsequently leads for the agency.

  • See More →