The Great CPL Decline
2026 Google Ads benchmarks.
The Daily Carnage
The savvy marketer's hub for industry news, insights, resources, and culture.
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The Great CPL Decline
2026 Google Ads benchmarks.
The New Organic Playbook
Unwritten rules for 2026.
GLP-1s Disrupt Every Sector
Stream The Daily Carnage Show
Good One 🔍
What makes a good query.
The Beginning of The End
For Facebook.
The AInbox 📧
Deliverability in 2026.
Spirit 2.0: Will It Fly?
The internet tries to buy Spirit Airlines.
Do You Substack Up?
How brands are using Substack.
The Forward Pull 🪝
What makes good writing.
Insights
View AllMarketing5 MIN READ
Top Marketing Tools That Offer Nonprofit Discounts (2026)
Rich O'Donnell
Strategy4 MIN READ
Sharpen Your Core Skills: Listening, Remembering, and Note Taking
Rich O'Donnell
Uncategorized4 MIN READ
Dialogues: Kimberly Bailey, Head of Marketing at Alpaca
Shannon Sankey
Content2 MIN READ
Know Your Audience: Avian & Saurian Edition
Rich O'Donnell
Content3 MIN READ
Which comes first, the copy or the design?
Rich O'Donnell
Content4 MIN READ
How to Speak Like a Customer—Not Your CEO
Rich O'Donnell
Content4 MIN READ
The New Search Paradigm: How Marketers Can Prepare for SGE
Shannon Sankey
Content2 MIN READ
5 Tips for Marketers Who Hate Writing
Shannon Sankey
Strategy6 MIN READ
9 Proven Tactics for ECommerce Websites to Reduce Their Cart Abandonment Rates
Ian David
