The Newest
Sharpen Your Core Skills: Listening, Remembering, and Note Taking
It’s not just a mater of productivity, it’s a matter of creativity. You can’t analyze and synthesize what …
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Know Your Audience: Avian & Saurian Edition
We have lessons from birds and dinos about the importance of understanding your audience, segmenting it, and personalizing …
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Which comes first, the copy or the design?
What mental model would you use to describe the relationship between copy and design? A classic chicken and …
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How to Speak Like a Customer—Not Your CEO
Why it matters: Copy that caters to the C-suite rather than your customer-base undermines all of your marketing …
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How Do I Convince an Old-Fashioned Team to Embrace Modern Marketing?
You feel your blood pressure rising. A key stakeholder has scuttled your marketing plan in favor of methods …
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What ‘Arrival’ Taught Me About the Superpowers of Infographics
Infographics and similar visualizations might appear to be little more than eye-candy. They can be beautiful, easily digestible, …
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Fresh Color Inspiration from the World’s Greatest Masterpieces
The need for fresh sources of color inspiration is very real for marketers and designers. We work on …
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How to Use Mailchimp’s Audience Dashboard
Are you looking for ways to incorporate the tools in Mailchimp’s Audience Dashboard into your email marketing strategy? …
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Why You Should Boycott the “Email Blast”
A long time ago, in a galaxy far, far away “email blasts” were all the rage. But times …
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What’s Your Inbox Reputation & How Can You Improve It?
What goes through a subscriber’s mind those first nanoseconds after they see your brand in their inbox? What …
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