8 Unconventional Marketing Tactics
VP of Marketing at Sparktoro and Adweek Contributor Amanda Natividad shared some unconventional marketing tactics on X: Add …
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7 Best Practices for Display Ads
You know ’em, you ignore ’em—here’s how to get eyeballs on your banner ads: Go for high-contrast. Create …
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PPC Campaigns Help Your SEO
PPC ads aren’t just about fast results. Your campaigns can have a significant positive impact on your SEO, …
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How Do Creatives Feel About AI?
It’s been one year since the ChatGPT explosion. The folks at It’s Nice That have surveyed hundreds of …
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Level Up on Google Docs
Old Google Docs, new-to-you tricks. Let’s go: Look up definitions Select a word > Tools > Dictionary. That’s …
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FAQ: Google’s Automatically Created Assets (ACA)
Back in September, Google rolled out automatically created assets (ACA) as a campaign-level setting that generates custom headlines …
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That One Negative Review
Just one negative review among many glowing ones has the potential to do some damage. In an analysis …
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5 Shopping Trends for Black Friday/Cyber Monday
Black Friday / Cyber Monday (BFCM) is almost here. Here’s how to capture shoppers’ attention: It’s not too …
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Use the SPEAR Framework to Write Intros
Intros are tough. You’ve got to get readers to mentally commit to finishing your article, trust your authority, …