How to Convert Free Opt-in Trial Users into Paying Customers
There’s nothing quite like shopping at Costco. It’s not because of the enormous inventory offering you way more …
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Copywriting 101: 6 Traits of Excellent Copy Readers Will Remember
You know great copy when you see it. Consumers may not delve as deep into the science of …
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4 Easy Strategies for More Effective Holiday YouTube Ads
Halloween is the last line of defense before the holiday floodgates really open on November 1. In other …
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6 Elements of a Powerful SEO Product Description
If you’re a fan of the Pyramid Game Show, you know the winners are typically the ones who …
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11 Email Personalization Tactics for Max Impact
Hey, Mary! Thanks for stopping by. This newsletter is just for you… Your name is most likely not …
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The 10 Most Common SEO Mistakes to Avoid
People can be pretty good at avoiding things they want nothing to do with. Maybe it’s a pile …
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Voice of the Customer Methodology: All You Need to Know
If you’ve ever traveled to a foreign country or spoke to someone who doesn’t speak your language, you …
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Twitter Best Practices for New and Experienced Social Media Managers
Twitter has its limitations in place regarding character counts (though they have increased to 280). However, the limitations …
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How to Draft a Project Charter (With Example)
“We the marketers, in order to form more perfect content…” An entire convention of people isn’t necessary for …