3 SEO Reports To Build in GA4
If you manage SEO campaigns, consider quickly building these 3 reports on Google Analytics 4 to easily monitor …
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B2B Buyers Have Feelings, Too
We often think of B2B advertising as the logos to B2C’s pathos. B2B ads and content feature facts, …
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Meta Descriptions Matter
A meta description is an HTML tag you can set to describe what a post or page of …
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What Works on YouTube in ’23
The folks at YouTube have identified three ways marketers can take inspiration from successful creators to make more …
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Tech Downturn Tracker
<bummer> It’s been a bloody January. We thought it might be helpful to share TrueUp’s 2023 Tech Downturn …
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Getting Started with Apple Business Connect
Apple recently rolled out Apple Business Connect, a free tool that allows small businesses, enterprise brands, and third-party …
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Why you should be running in-game ads
Last year, ~227 million people in the US played video games and 46% of those were women. Game …
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How to Track Advanced Scrolling on GA4
Google Analytics 4 will track scroll activity by default with the scroll enhanced measurement event—but only once a …
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How to Generate LinkedIn Leads
Is revisiting LinkedIn for connecting with prospects on your to-do list? Whether you’re planning an organic strategy or …