Maintain Authenticity in Influencer Marketing
At Semrush’s Spotlight conference, Sarah Adam, head of influencer marketing at Wix, shared three steps for brands looking …
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Tell People Who Your Product Isn’t For
Some new research suggests that telling people who your product is not for can actually be more persuasive …
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The New Rules of Social
The rules of social media marketing have shifted dramatically this year. IYKYK. Organic reach is declining, so paid …
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AI for Local Marketing
AI is basically the new front door for local discovery. Everyone is asking ChatGPT and Gemini for “best …
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20 Acquisition Channels
Acquiring early customers doesn’t have to cost you. Try these zero-dollar, grassroots acquisition channels before spending big: Cold …
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6 Tips for Solo Marketers
Marketing, party of one? You’re the strategist, designer, copywriter, analyst, and occasionally the person packing boxes. The “solo …
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The Job Market Pinch
According to Taligence’s Q3 U.S. Marketing Jobs Report, listings for entry-level marketing roles dropped 8.6% year-over-year, though a …
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A Case Against Trend-Jacking
Brands are mistaking participation for presence. Sorry if that hurts. Trend-jacking can deliver short-term engagement, but it rarely …
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How To Persuade a Skeptical Audience
When you’re writing to a skeptical or highly experienced audience, your copy can’t rely on fluff or broad …