The Newest
Know Your Audience: Avian & Saurian Edition
We have lessons from birds and dinos about the importance of understanding your audience, segmenting it, and personalizing …
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Which comes first, the copy or the design?
What mental model would you use to describe the relationship between copy and design? A classic chicken and …
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How to Speak Like a Customer—Not Your CEO
Why it matters: Copy that caters to the C-suite rather than your customer-base undermines all of your marketing …
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The New Search Paradigm: How Marketers Can Prepare for SGE
Register for our 8/9 webinar: “Navigating SEO and AI: Future-Proofing Search Marketing in the Generative AI Era” Generative …
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5 Tips for Marketers Who Hate Writing
If a blank document and a blinking cursor make you a little nauseous, you’re not alone. Not all …
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The Daily Carnage: Top 5 Subject Lines with the Best Open Rates
If you couldn’t tell, we love our subject lines. Coming up with a new line every day became …
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7 Ways to Get Amazing Content Inspiration
Guest Contributor, Caryl Anne Crowne, Public Relations Specialist Creating content that is fresh, unique, and engaging is one of …
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What Does ‘Quality Content’ Really Mean? (With Examples)
Marketers (myself included) love to talk about how important it is to create “quality content.” But what does …
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What is Social Listening? [Podcast]
Social listening has become another one of those buzzwords marketers love to overuse. Sandra Chung from Mention joins …
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Why Brand Awareness is Crucial for Bumble’s Marketing Plan [Podcast]
Brand awareness is the starting point for almost all of Bumble’s marketing.
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