The Newest
Sharpen Your Core Skills: Listening, Remembering, and Note Taking
It’s not just a mater of productivity, it’s a matter of creativity. You can’t analyze and synthesize what …
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Know Your Audience: Avian & Saurian Edition
We have lessons from birds and dinos about the importance of understanding your audience, segmenting it, and personalizing …
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How to Speak Like a Customer—Not Your CEO
Why it matters: Copy that caters to the C-suite rather than your customer-base undermines all of your marketing …
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The New Search Paradigm: How Marketers Can Prepare for SGE
Register for our 8/9 webinar: “Navigating SEO and AI: Future-Proofing Search Marketing in the Generative AI Era” Generative …
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9 Proven Tactics for ECommerce Websites to Reduce Their Cart Abandonment Rates
The flashy, attractive sale campaigns and offers on Walmart, Amazon, Sephora, and many such e-commerce sites tempt many …
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How Do I Convince an Old-Fashioned Team to Embrace Modern Marketing?
You feel your blood pressure rising. A key stakeholder has scuttled your marketing plan in favor of methods …
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How to Use Mailchimp’s Audience Dashboard
Are you looking for ways to incorporate the tools in Mailchimp’s Audience Dashboard into your email marketing strategy? …
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Why You Should Boycott the “Email Blast”
A long time ago, in a galaxy far, far away “email blasts” were all the rage. But times …
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Are You Sabotaging Your Brand Awareness Campaign?
Here’s the thing. Yeah, we have a ton of options with Facebook ads, but as marketers, we can’t …
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Do You Truly Know Your Audience? Why You Need to and How to Do It
Let’s take a trip back in time. In 1958, Honda made the decision to enter the U.S. motorcycle …
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