This role will assist the field and content marketing team in taking projects from ideation to execution. The best fit for the team would be someone with strong communication skills who is incredibly organized. They should have experience working in B2B marketing and events, with strong project management skill who can bring fresh ideas to the team. This role should have excellent writing and editing skills, with an eye for detail and design.
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Do you believe marketing copy can be authentic, helpful and effective — all at once? Does writing creative copy that converts fall within your unique zone of genius?
We’re looking for an experienced Marketing Copywriter & Content Creator to join our team. We’ve helped tens of thousands of big-hearted dreamers use their unique talents to change the world, and this copywriter will help us continue to broaden our impact and reach.
Your main responsibility will be writing landing pages and emails that bring go-getters into our circle and help them see the value in joining our flagship programs, B-School and Copy Cure. You must have experience writing personality-driven marketing materials that convert interest into buys.
We’ll offer other opportunities for you to sprinkle that creative copywriting magic as well, including MarieTV where we have more than half a million subscribers.
We’re looking for a front end web developer to help bring out client projects to life. Our developers work closely with our website designers, strategists and copywriters to create rich interactive experiences for end-users and our customers. Duties include coding full functioning websites on several platforms including HubSpot and WordPress. A minimum of 3 years of experience working in a similar position.
We are currently seeking a Digital Marketing Associate with experience in multiple paid digital media platforms to contribute to the efforts of our Digital Media team. The ideal candidate can develop and optimize paid search and social campaigns in creative ways and is able to perform on tight deadlines.
What You’ll Do In This Role:
+ Develop and optimize campaigns in a thoughtful and scalable manner while utilizing multiple digital mediums across paid social, paid search and programmatic display
+ Collaborate with our account management, production, sales, technology, and creative teams to develop highly effective advertising campaigns
+ Monitor media performance to ensure client objectives and goals are met for each campaign
+ Research new media platforms, trends and industry advancements
+ Identify opportunities for media optimization and recommendations to improve ROI
The Assistant Director is responsible for the development and integration of strategic digital initiatives to create a pipeline of donors in support of annual giving, student philanthropy, and participation goals. There is a strong focus on current and emerging fundraising technologies including those related to online giving, giving days, e-solicitations, and social media. The Assistant Director works with the Director on strategy related to digital/online giving initiatives and manages the execution of those initiatives across ARD teams including social media support and integration for Annual Giving efforts, online giving program analysis and support, and personal outreach email initiatives. These programs are designed to strategically identify & cultivate prospects, students & alumni in meaningful ways that transition into engaged volunteers & donors.
Specific Responsibilities:
Management of strategy and execution with the Director related to programs assigned to the Assistant Director including social media, web, or other digital strategies.
Management/coordination of program execution related to the integration of social media with existing campaigns and programs – including alumni and student facing programs.
Compile and summarize results of analytics for social media – make recommendations for enhancements based on data insights.
Analyze site campaign data to improve donor experience and conversion rates
Management of the execution related to the online giving/web related campaigns/activities/programs including web reporting (Google Analytics), growth ideation, annual URL maintenance, and ad hoc URL customization/creation.
Compile and summarize results of analytics for website – make recommendations for enhancements based on data insights.
Analyze site traffic to improve donor experience and conversion rates
Assist in setting up donation pages; working with internal and external teams to improve quality and increase conversion rates
Management of the execution related to personal outreach campaigns focusing on alumni annual giving initiatives.
Partner with internal and external teams in product or platform development (e.g. website design and development)
Execute and optimize targeting and retargeting efforts across digital channels.
Reporting and analytics related to program specific needs.
Financial/budget balancing and related activities.
Identification and acquisition of materials/information to successfully execute programs.
Help to develop innovative outreach techniques to reach targeted cohorts.
Manage multiple projects simultaneously and understand team priorities in the context of Annual Giving goals.
Other duties to be assigned related to overall Annual Giving program.
Serves as liaison to both University and Northwestern Alumni Association (NAA). Key liaison with ARD Marketing and Communications. All members of the Annual Giving – Young Alumni, Student Philanthropy, and Online Giving team support the execution of on campus, student facing events. This position will be based in Illinois and will not have the option to be 100% remote.
The Director of Communications is the chief steward of the Every Texan brand and is a member of the management team. This position manages a stellar team of three: two communications associates, the external relations coordinator, plus (at times) a paid intern. The position works closely with all staff at Every Texan and reports to the executive director.