Snapchat Geofilters: the Missing Piece in Your Marketing Strategy - Carney

Snapchat Geofilters: the Missing Piece in Your Marketing Strategy

Snapchat Geofilters are the best brand awareness bang-for-your-buck.

Snapchat is here. There’s no doubt about that. Believe it or not, the platform already has 158 million active daily users. That means your business should be using Snapchat in one way or another right now.

Don’t wait on this one. I’m not fully convinced that Snapchat won’t become the next Twitter, but it’s insanely popular now so you have to get on it or you’re going to miss out.

In this post, you’re going to learn about how your company can use Geofilters in different ways to promote your brand.

For those of you that don’t know, a Geofilter is a geo-targeted creative that can overlay on a Snap picture after it’s been taken.

You may have seen the free version of Geofilters that a number of cities, towns, and neighborhoods use. These are called community filters. Since they aren’t attached to a specific business or event, Snapchat allows cities to use these for free.

So how does this help your business? Snapchat allows businesses to create a Geofilter that promotes your company. These ones aren’t free, but they also aren’t expensive.

Here are a few examples of what other companies have done to get your creative juices flowing.

Promote your brand at an event

This is one of the best uses of Geofilters. Since you can target your filter to a specific location at a specific time, you can easily target an event going on at a specific location.

Let’s say, for example, you run marketing at a company that makes baseball accessories – things like clothing, wearables, etc. It’s a tough space, so you need to get in front of your audience in ways that your competitors aren’t.

Where is your audience likely to be and likely to be using Snapchat? Baseball games! Professional games, minor league games, little league games. You can target all of these areas with a Geofilter.

Just for fun, we decided to try these out at two events that happened in Pittsburgh. One was a computer and tech conference and the other was a Pirates game. For the computer version, we modeled our Geofilter after a retro Mac. Who doesn’t love those? For the baseball game, we built the Geofilter in the style of a baseball card.

Check them out:

Carney Snapchat Geofilters

Use Snapchat Geofilters at a tradeshow

Tradeshows are another easy place to promote your company on Snapchat. This is a great place for a B2B brand to get in on Geofilters. This isn’t applicable for all tradeshows, but if you work in an industry that trends younger (like digital marketing), tradeshows and Snapchat should go hand-in-hand.

If it’s a place where millennials will be, we’re going to want to Snap the event and add a filter to it. It’s what we do.

Promote your brand at your physical locations

This approach is best for companies who have brick and mortar locations. You can tie this approach into an event that’s happening. If you own a taco joint, you could make a killer Geofilter for Cinco de Mayo. People are definitely going to be snapping your delicious tacos on Cinco de Mayo, they’ll definitely want to add a killer filter to that sweet taco pic.

One thing you can do to promote the use of your Geofilter is to offer a discount to anyone who does use it. Offer $5 off an order, or a free cup of coffee, and you’ll definitely have people using your Geofilter. Then all of their friends will see it, and well…you get the idea.

Pricing

This is where it gets even better. Right now, Snapchat Geofilters aren’t expensive. That could change as the demand for them rises, but not many brands are taking advantage of them right now.

Depending on the location you’re targeting, prices can start as low as $5 for an hour. If you’re targeting sports arenas and similar venues, the price does increase but it’s still pretty affordable. So go out there, find a cool event that fits your brand, and get wild.

Like I always preach, regardless of where or when you’re using Geofilters, you still want to create something that your audience will find value in. After all, the goal is to get them to use your filter. They’ll only do that if it’s something well-designed and “fun”.

TL;DR

For companies trying to build brand awareness among millennials, Snapchat Geofilters are the best bang-for-your-buck right now. Get out there and get creating before the platform gets overrun and forgotten about.

A bonus tip: Be sure to promote your filters on your other social platforms!

Carnage

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