Highmark Health – Senior Medicaid Experience Enablement Analyst (Marketing Generalist Role)

Are you looking for an opportunity to have an immediate impact and long-term growth with a fast-growing Digital Marketing Agency?

Our agency produces quality work for both national and international brands looking to clarify their brand messaging and strategically implement inbound marketing initiatives. We are seeking an experienced Marketing Consultant who can help raise the quality of our work to the next level and continue to push us, and our clients, forward.

Marketing Consultants are the liaison between our team and our clients and are often the “face” of the company for our customers. They are also well practiced in all things digital marketing and can think quick on the fly when it comes to answering clients questions about campaigns, projects, and initiatives.

The candidate must be highly organized, proficient in managing a large volume of accounts, and able to balance multiple projects at one time.

Our Marketing Consultants work with clients weekly, helping them define their goals, build their strategies, and ensure that all project tasks are completed on time, under budget, and done exceptionally well.

OWN AND IMPLEMENT CLIENT CAMPAIGNS. The Marketing Consultant is responsible for the end-to-end planning, execution and optimization of client marketing initiatives across digital channels. The main objective is to keep client campaigns on track and on budget while facilitating seamless communication internally and externally.

MONITOR, ANALYZE, AND OPTIMIZE. The Marketing Consultant is expected to continuously analyze client marketing initiatives. They are responsible for optimizing website performance, strategizing and creating lead generating campaigns, managing paid advertising, assisting in SEO, and more.

STRATEGIZE AND BE A PARTNER. As the primary point of contact for clients, the Marketing Consultant is expected to be a strategic partner for current, future, and new marketing campaigns. Their goal is to build partnerships through trust and reliability with Lone Fir’s clients.

HAS A “TEAM FIRST” MENTALITY. The Marketing Consultant is responsible for working inter-connectedly across departments (sales, design, development, content, and production) to complete marketing initiatives. They will also participate in any internal marketing activities as needed.

CONTINUOUS IMPROVEMENT. The digital marketing industry moves very fast, therefore it’s critical that the Marketing Consultant is obsessed with learning and interested in regularly improving their skills. Areas of focus may include website performance trends, lead generation strategies, client communication, agency trends and best practices, as well as new and emerging digital marketing trends.

REGULARLY CONTRIBUTES TO THE AGENCY’S CONTENT STRATEGY. We are our own best client, and too uphold that standard, we must do as we advise clients to do. The Marketing Consultant will be required to create editorial content for our website. We’re proud to be thought leaders in our industry so this is an opportunity for our team members to share their industry knowledge and have an important voice on all things inbound marketing. The Marketing Consultant will contribute to the overall content strategy of the agency through (but not limited to): written blogs, pillar pages, videos, webinars, etc. If done successfully, content assignments will be completed on deadline and will contribute to organic web traffic and subsequently leads for the agency.