Let’s kick off this fine Monday with some LinkedIn talk. We’re gonna assume you have a company LinkedIn page. So, how do you start to attract some serious attention?
Start with these 4 easy steps 👇🏼:
- Squad Goals: Strength in numbers is a real thing when it comes to engagement on your company page. It’s extremely beneficial to get your employees involved on LinkedIn. How to do it: Encourage your team to share company posts from their personal profiles. Part 2: Watch engagement go all the way up. Ok, we can’t guarantee that, but it’ll definitely help.
- Video, Video, Video: Love it or hate it, video isn’t going anywhere. The popular B2B platform has been openly bullish on video content. If you pay attention to LinkedIn at all, it’s pretty clear the algorithm prioritizes video. Start with a few educational videos. Have some fun with it!
- Consistency is Key: Come up with a consistent content calendar and stick to it. All too often, companies begin posting, don’t see results and throw in the towel. Don’t be that company.
- It’s All in the Data: We’re piggybacking off step 3 here. In order to maximize engagement on LinkedIn, it’s crucial to have an understanding of key metrics; post times, most engaging content, competition, etc.
Dive in really deep below.
