"Is this an ad?" - Carney
The Daily Carnage

“Is this an ad?”

Idorsia Pharmaceuticals is promoting their insomnia solutions using the help of Jennifer Aniston. She goes through the typical motions of a sleepness night just to wake up to an astroprojection of herself. We’ve all been there, right?

On top of being readable to anyone missing sleep, it breaks the fourth wall of ads. We dig that.


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