Do Ya Know?
Top Posts of The Week
- Was that Cetaphil Super Bowl ad a ripoff?
- Here’s what creatives thought of this year’s Super Bowl ads.
- These brands drove the strongest consumer engagement in the Super Bowl.
- Baby-boomers go bananas for these brands.
The 2024 Marketing Trends Report
The 2024 Marketing Trends Report by Carney and Quill is here.
Download the insights:
- Review 2023 by the numbers.
- Understand the unique challenges of the moment, from AI ethics to proving ROI.
- Discover opportunities and trends for 2024.
- Identify what must-leverage channels are right for your brand.
Don’t make year-defining marketing decisions without data.
What We Learned
Monday: Our big-game faves: Dunkin, CeraVe, and Paramount+. But Hellmann’s, Budweiser, and Pfizer kind of flopped, right?
Tuesday: Over 500k accounts made a total of 2.65m posts during the game, or 11k mentions per minute. Take a look at the longest Super Bowl in history by the numbers.
Valentine’s Day: Consumers were expected to spend 25.8 billion on the holiday this year, and more and more brands invited the haters to the party with anti-Valentine’s Day campaigns—from Sweethearts and PF Chang’s to Insomnia Cookies and Pizza Hut.
Thursday: CTAs have 3 elements: a headline, lead copy, and a button. Killer CTAs have got to be clear, specific, and compelling. Check out Marketing Examined to see killer CTAs in action.
Asked & Answered
Q: How do I advise my boss against turning comments off on every post in order to avoid one negative comment?
A:
- “Social media is for talking WITH your audience whereas everything else is talking AT your audience.”
- “The negative comments we get usually get defended by another citizen and the percent of those making negative comments pales in comparison to the positive usually.”
- “Unpopular opinion, but I think this works for certain industries and companies of a certain size. If you have a small marketing team that doesn’t include someone solely dedicated to social, it can be hard to stay on top of comments.”
- “As a consumer, I don’t trust a brand if I can’t comment on a post.”
- “Negative comments often give a brand a chance to show their customer service skills and personality. Also, on videos, people scrolling through the comments can increase watch time, which benefits your organic reach.”
Join The Daily Carnage Facebook Group to weigh in.
Pocket Stats
Here’s what we learned about The Daily Carnage community this week:
35.9% of marketers are planning communications or campaigns related to Black History Month.
74.4% of marketers did not launch a Valentine’s Day campaign for their brand(s) in 2024.
19.2% of marketers find the “unhinged intern” persona refreshing when leveraged by government accounts, as in Biden’s Super Bowl tweet.
Conversely, 25.5% of marketers found the tweet to be inappropriate, and 19.2% found it harmless but cringe.
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Orange Blossom
Ingredients
- 1 oz gin
- 1 oz sweet vermouth
- 1 oz orange juice, freshly squeezed
- Garnish: orange wedge
Steps
- Add the gin, sweet vermouth and orange juice into a shaker with ice and shake until well-chilled.
- Strain into a chilled cocktail glass.
- Garnish with an orange wedge.
Recipe by Liquor.com
Did Ya Know?
Answer: Pepsi.
Pepsi is a former sponsor of the halftime show and current official drink of the NFL, but the brand opted to “leverage Las Vegas as the creative canvas” for their marketing instead of shelling out for a Super Bowl spot.
