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B-O-S-S

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SEO Pricing: How Much Does SEO Cost in 2018?

Let’s talk about SEO pricing for a minute (or however long it takes you to read this section).

Everyone knows how important SEO is, but it’s also really complex. That’s why most companies opt to hire an SEO agency or freelancer. That’s definitely the right way to go about it. SEO is better left to the experts and if you don’t have the budget to hire an SEO in-house, contract with one.

Of course, hiring an agency or freelancer raises one important question:

How much should I pay for SEO services? Good news for you, Ahrefs just did a survey to find out what freelancers, consultants, and agencies charge for SEO services.

Here’s what they found:

  • Most SEOs charge a monthly retainer for some or all of their services. 74.71% of respondents use monthly retainers for clients, and those retainers almost never exceed $5k/month.
  • Many SEOs offer numerous pricing models, although the majority don’t. 40.8% said they had multiple pricing options, but 59.2% said they only had one pricing model.
  • For monthly retainers, $501-$1,000 per month is the most popular pricing tier. 23.08% of monthly retainers land in this range.
  • For hourly pricing, $100-$150 per hour is the most popular pricing tier. 25% charge in this range, and 19.53% charge in the $75-$100 per hour range.
  • For per-project pricing, $501-$1,000 is the most popular pricing tier. 25.17% of all SEO projects fall in this range.
  • Hourly rates almost never exceed $150/hour. 88.28% of respondents charge $150 per hour or less.
  • SEO agencies charge more than freelancers and consultants. Kinda makes sense. Agencies have more overhead to deal with, but there’s usually less work on your end when using an agency since they can handle more tasks.
  • SEOs who only serve their local market charge significantly less than those serving the worldwide market.
  • SEOs based in India and Latin America charge significantly less than those based elsewhere. 100% of SEOs based in Latin America and India charge $60/hour or less.

Well…there you go. Any questions? If you do have questions, dive into the article for a better breakdown of all the data…

How to Use Reddit to Engage Your Audience

Reddit isn’t a very attractive social platform. We’re gonna be real, the interface is SNL’s weird baby type of ugly. But it’s cool ’cause it’s got 250 million users, and holds a place in the top 10 most visited sites. It somehow works. Looking pretty isn’t Reddit’s goal.

As a discussion first platform, engagement is king. And that’s the prime focus. Want to boost engagement for your content? Reddit is where it’s at. From a business standpoint, it’s great for sharing new blog posts and building a community for the blog.

So, there are two ways to post. Text posts are a great way to your thoughts and build credibility, and Links to drive traffic. Plus, the whole upvote system makes the potential for going viral pretty high.

We’re peaking into the info from ConvertKit for today’s marketing goods. Let’s get started, Reddit style.

  1. Interacting with threads. It’s a perfect opportunity to contribute and gain upvotes. Subreddit categories will let you find relevant convos to help your personal brand interact with consumers. But be aware, Reddit hates spam, so over promotion is bad news bears.
    • Pro-tip: Once comfortable, reply to 5 different threads for every post you publish.
  2. Paid Reddit ads. Say it ain’t so! You know how we talked about Reddit’s ugly interface? Well it makes ads seriously pop like the first dandelion after winter. You’re able to target specific groups, track performance, and focus on specific objectives.
    • Pro Tip: Take a look at Toyota and Coca-Cola Reddit ad campaigns for inspiration.
  3. Do an AMA. AMA subreddit stands for “ask me anything.” And we love this idea. Why? Because consumers have the opportunity to interact with the brand they love. So, let them!

Okay, we’re excited about the marketing potential on Reddit, but don’t get too caught up in the sell. Reddit is a “people communicating with people” type of platform. Community is highly valued and we can’t stress that enough. It’s a place for people who love to engage and have an interest in your industry to share their thoughts. Don’t oversell, or Reddit will kick you to the curb.

Convertkit recommends, “Facilitate helpful communication.”

We’ll leave it at that. Oh, side note, there’s a nifty infographic the pulls the tactical info from the article at the end.

Bonus: Contently wrote an article about the 10 best subreddits for Marketers.

The Power of a Door

Here’s a first for the Daily Carnage—a political ad. But don’t tune out yet. This one deserves to be in this email. It’s not your typical negative attack ad.

Instead, this political ad focuses on doors. Yes, doors.

MJ Hegar is a Texas candidate for Congress and in her ad, she talks about all the doors that she’s walked through, or have been slammed in her face throughout her life.

Usually, we’d write a better summary here, but MJ has one heck of a story. And, she tells it so well that we don’t wanna spoil a second of it. You truly gotta watch it.

MJ is a total B-O-S-S.

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.“ 

Peter Drucker

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