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How to Calculate ROI on Email Marketing
Hey gang! Let’s talk about ROI.
It’s been a minute, but ROI is like the VIP of email marketing. With email being one of the most effective marketing channels with its return on investment, ya gotta know how it’s calculated.
As a refresher (pretend you’re back in a college lecture for a sec), the standard ROI calculation is:
(Gained – Spent) / Spent = ROI%
Easy enough, right? But wait! There are a few other factors to consider when calculating email marketing ROI. Try to channel your inner Albert Einstein for this one.
Website Traffic
SEO and social media are A+ ways to get people to your website, but what about email marketing? Yes, it CAN do that… significantly. If you’re already using email marketing to do this, here’s the 411:
- Calculate Click-Through Rate (CTR): (Delivered Emails / Unique Clicks) x 100%
- Calculate Click-To-Open Rate (CTOR): (Unique Opens / Unique Clicks) x 100%
These numbers will also tell you if your content is actually interesting to your audience. (Sometimes, the truth hurts.)
To avoid being an email your audience deletes the second they get it, spend time developing your call-to-action buttons and create content the people really want to see! It’ll pay off (literally) in the long-run.
Brand Awareness
Making sure people know exactly who you are and what you do is always the goal. Email marketing can be a great way to get your business in front of people’s faces (without being obnoxious).
Make sure you’re following the ~trends~ of brand awareness like it’s next season’s Fashion Week:
- Direct Traffic: Also known as “dark traffic.” This is when someone types your URL directly into their browser. There’s no equation for this one; channel your inner Sherlock Holmes and cross-reference these users with your mailing list.
No one loves math (unless you’re a math teacher) so SendPulse recommends a few sites that’ll make calculating ROI crazy easy.
Click the button below to start calculating your ROI faster than you can say, “All hail email marketing!”
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8 Ways To Network Like A Boss At Your Next Work Conference
Marketing conferences are like a grown-up school field trip. Everyone loves to step outside of the office (or classroom) for some development, learning, and ~adventure~. (But let’s be real, it’s mostly about getting outta the office).
If networking makes you want to crawl under your desk (relatable) and talking to strangers sounds worse than sitting in a five-hour traffic jam, maybe it’s time to upgrade your networking toolbox.
Here are the things you really need to focus on when attending a conference, as told by our BFFs at GirlBoss and their networking geniuses.
Tweet, Tweet
Listen, “stalking” people on social media isn’t a bad thing! Check out who’s talking about the event and if they’re going, then make sure to follow them and let them know you’re also going. There’s nothing like seeing someone from social media IRL and making a real connection.
- Kari DePhillips, Owner Of The Content Factory
Don’t Be Selective
You never know who will be the connection you never knew you needed! (Try saying that five times fast.) Basically, don’t be selective.
Chat with everyone that crosses your path, whether they’re a speaker, vendor, or fellow attendee. Someone may surprise you and be a connection sent from the networking gods.
- Career Coach Amanda Oliver
Think Ahead
Yes, follow-up emails have an important place in the networking world. Take notes on the people you meet and what they’re interests are.
If you meet someone you know is important for your networking circle, send them some sort of email after the event: a connection to someone they might want to know, helpful information pertaining to their business, etc.
- Nicole Wood, Co-Founder Of Ama La Vida
There’s more noteworthy networking advice where these came from. Read on and make your networking toolbox as full as it can be.👇
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Christmas Jumper Day!
We saw a meme the other day that explained Christmas can be discussed November 1st to November 21st. Full dedication has to be given to Thanksgiving on November 22nd. Then on November 23rd… it’s nonstop, don’t hold back Christmaplosion!
So you see, no one actually skips Thanksgiving when celebrating Christmas a little early. With that logic, we bring you this ad from Save the Children.
Round up your friends, fam, and co-workers ’cause Christmas Jumper (a.k.a. sweater) Day is on Friday, December 14th. Just don’t be like the folks in the ad… wear your sweater responsibly.
We better see the Carnage fam in the best x-mas sweaters!
“When taking a content-first approach, our job as marketers is not to create more content … it’s to create the minimum amount of content with the maximum amount of results.”
Robert Rose
Ads from the Past
Ads from the Past
Cigarette ads never cease to amaze us (not in a good way). Chesterfield came out with this ad in 1942.
