News
Be in The Know
- Move over mother goose. AI is telling kids bedtime stories, and giving grownups copyright headaches.
- Oscar-Mayer face mask? There have been some truly weird brand collaborations this year.
- Threads API is coming, allowing 3rd-party publishing to the platform.
- The 2024 economy could be shockingly normal.
Tactics
8 Helpful AI Features in Google Ads
Check out Google Ads’ AI features to improve results, strengthen customer connections, and deepen your marketing expertise.
- AI-driven search campaigns: AI helps optimize bidding strategies, expand match types, and enhance ad relevance with remarkable precision in real-time.
- Performance Max AI features: This goes beyond familiar channels, utilizing AI to uncover untapped audience segments and conversion opportunities.
- Automatically created assets: This feature generates context-based headlines and descriptions, enhancing Ad Strength by considering factors such as the landing page and existing ads.
- Conversational Experience in Google Ads: This beta feature allows for efficient creation of impactful keywords and assets by entering your website URL.
- Google Analytics 4 measurement enhancements: By leveraging AI, GA4 is a robust measurement tool that automatically extracts insights and anticipates future consumer trends.
- Optimized targeting: AI builds upon audiences you already know by harnessing signals from Google’s ecosystem to illuminate new, relevant customers.
- YouTube AI-powered creative tools: Use these to generate video ads and campaigns or simply enhance existing ones with trimming, flipping, and voiceovers.
- App campaigns: Promote apps across Google’s most prominent channels within a single campaign.
Dig in at WordStream.
Poll
Q for You
Tools
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Sponsorships
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