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3 Types of Action that Stir Up the Desire to Keep Reading Your Article
Thank you, next. ✌
Yeah, Ariana Grande is singing that on every radio station right now. But it’s also what people think every time they come across an article that seems less than interesting.
A big reason why people would rather take a snooze than read an article: it wasn’t audience-focused. (In other words, the more you focus on what the audience wants, the better.)
To avoid being shrugged off to the tune of a pop song, the goal is to make your content actionable.
Content + Action = Desire To Keep Reading
Is it making sense now? Here’s how to put the action into, well, action.
Action Type #1: Take On An Unusual Point Of View
There’s a key way to go about this: be genuinely bold. No need to make up wild statements here.
Focus on your ~creativity and research skills~ to pack a punch. Think: a new comparison that hasn’t been read before, an under-the-radar statistic, or an unpopular stance you want to support. And then run with it. 🏃
Action Type #2: Next-Level Benefits
Often times, the subject of an article you’re writing may seem similar to another. But, why not take yours to the next level? Leverage your headline and introduction to solve as specific of a problem as possible.
This requires you to really tune into who you’re talking to and what their pain points are. Clarity and specifics will take you faaaaaar.
The third Action Type is patiently waiting for you… (You know you want to read more.)
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How to Grow Your YouTube Channel with These 12 Tools
Is YouTube currently a part of your social media marketing toolbox? If you answered “no,” it’s time to change that.
YouTube videos can play a pretty big role in increasing your sales. If you didn’t know, now you know: YouTube is the second largest search engine behind Google. But like any social platform, your video channel is only as good as your subscribers, traffic, and views.
Luckily, you’re not in it alone; there are endless tools aimed to help grow your video channel. Let QuickSprout give you the lowdown:
1) TubeBuddy
This is basically the YouTube personal assistant you never knew you needed… until this very second. The tool allows you to test tags titles, thumbnails, and descriptions to see which ones work best for you.
It also allows you to schedule and unschedule videos through the website, so you don’t have to do it manually.
2) Social Blade
This tool (literally) allows you to track different stats on YouTube, Instagram, and Twitter. Plus, it can predict your estimated earnings per video. If you need to peep at your competitor’s stats (to see how you stack up in comparison), this is also a necessity.
3) YouTube Studio
Need to manage your channel on-the-go? Here’s the tool for you. Avoid sprinting to your computer every time you need to tweak a timely issue here. Plus, you can stay on top of scheduling, settings, and alerts anywhere you go.
You’re SO CLOSE to being an all-star YouTuber. Get your fix with nine more tools below. 🔧
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Holiday Fails
Ready for all holiday nightmares to come true? You know like burning the gingerbread cookies or catching your tree on fire.
Clas Ohlson, a Swedish hardware chain, wants to take the stress out of the holidays. Not gonna lie, though…watching this ad made us a little stressed.
“When taking a content-first approach, our job as marketers is not to create more content … it’s to create the minimum amount of content with the maximum amount of results.”
Robert Rose
Ads from the Past
Ads from the Past
This chaotic, 1968 ad is promoting the Alka-Seltzer pillow. You know, for those times you want to lay the smackdown on someone without gettin’ into real trouble.
