Listen
I’mma Let You Finish But…
STOP!
Did that disrupt you from skimming this email? Maybe not, but, like, you get the point. Disruption is one of the latest buzzwords in business and marketing, so what is it really? It’s not as bad as it sounds.
In today’s Listen, Charlene Li talks about disruption and how it can actually create growth for your company, citing disruption marketing strategies from companies like T-Mobile, Netflix, and GE.
Tune into this one – Charlene is so insightful. Here’s a killer quote to get you started: When you’re disrupting, what you’re really trying to do is create a strategy for exponential growth…It’s not disruption if there isn’t an impact in growth.
Read
AI Love You
Yesterday, we talked about magic mirrors. Today, we’re talking about robots! Okay, maybe not quite there yet, but artificial intelligence has got us pretty hype, too. We’ve entered a realm of personalized, value-driven, and smart campaigning and marketers are reaping the benefits.
How?
As curious little monkey people, humans have opinions, biases, and they seek answers. This makes collecting and forming patterns from data difficult. Whereas AI will uplift patterns from its roots for us to analyze and then further use to build relationships with consumers. Tight!
Consider this quote by Leslie Fine,
“Some may fear AI, but I think of it as doing for minds what the Industrial Revolution did for muscles: machines taking on difficult and repetitive tasks and improving output.”
In Today’s Read, Fine discusses the growing beauty of AI and how it will help marketers and improve our overall output. I know we say this a lot, but, it’s too good to skim over. Get in it!
Watch
Okay, Go Find New Ideas
You know that feeling when your ideas come to life? That moment when you sit back and realize, “I created that.” We hope so.
Watching an idea not only come to life, but succeed is essentially the holy grail of feelings. For marketers, maybe it’s a commercial that goes viral or the social media ad that surpasses expectation to the bottom line. It all begins when with the proverbial light bulb.
Ideas come from curiosity and wonder, a key point in today’s Watch, starring rock band OK GO. (You know the band with the insanely creative music videos?) Lead singer, Damian Kulash explains why he doesn’t have an answer to how he thinks of those ideas. Instead, Kulash suggests that ideas find him by ways of seeing the world around him.
This charming Ted Talk will surely get those creative juices flowing, sending you soaring into the weekend.
“Be where the world is going.”
Beth Comstock
