Do Ya Know?
Top Posts of the Week
- Remember the Pride Whopper? Check out the most cringey advertising fails of 2022.
- Instagram Chief Adam Mosseri shares the platform’s three key priorities for 2023.
- According to the 2022 Digital Consumer Trends Index, email beats all other forms of customer outreach — banner ads, social media ads, organic posts, and SMS combined — by up to 108%.
- Here are influencers’ favorite (and least favorite) brands to collab with, according to influencer-transparency platform F*** You Pay Me (FYPM).
What We Learned
Monday: Don’t be afraid to try broad match on Google Ads in the new year, but monitor it closely for overspend. Creative is king, so use high-quality ad images and videos. Keep in mind that new data laws and less advertiser transparency will present unique challenges in 2023.
Tuesday: Are you up to date on the top stats for each social media platform? Here’s a rundown: 81% of Instagram users are shopping, TikTok users are scrolling for over an hour a day, Twitter’s new user sign-ups are climbing, and LinkedIn is your best bet for a new hire.
Wednesday: Your About Us page isn’t just a parking spot for your boilerplate language. Make sure you’re using clear, customer-focused language to communicate why your brand exists, how you help customers solve a problem, when you started and where you’re going, and who’s working on the team. Plus, don’t forget a CTA.
Thursday: These days, you have to help semantic search engine bots understand your content by optimizing for entity search. To give your content a competitive advantage in search, make sure you’re keeping context, search intent, and page layout in mind.
Join the Conversation
Lauryn asked, “For anyone that offers coaching or 1-on-1 training, do you use specific platform other than Superpeer?”
Ashley asked, “Does anyone know of a measurement tool for podcasts to see actual listenership numbers, geo, et al?”
Bren asked, “How and when do I give my new hire autonomy and authority while ensuring she doesn’t get run over by higher-up colleagues?”
Michelle asked, “Does anyone have a Goals/Strategies/Tactics template that they love?”
Passing the Aux
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Mocktail: Sweet Pepper Spritzer
We’re sharing our favorite mocktails this month for our friends who participate in Dry January!
Ingredients
- 1 medium red bell pepper
- 5 leaves fresh sweet basil
- 3 tablespoons freshly squeezed lemon juice
- 1 tablespoon agave nectar
- 10 ounces ginger ale
- 2 lemon wheels, for garnish
- 2 sprigs fresh thyme, optional garnish
Steps
- Add chunks of bell pepper to the bottom of a cocktail shaker. Add torn basil leaves, lemon juice, and agave nectar. Muddle well.
- Fill shaker with ice and shake vigorously for 30 seconds. Strain equal parts into two collins glasses with ice.
- Top with ginger ale. Garnish with lemon wheel, red pepper slice, and sprig of thyme.
Recipe by The Spruce Eats
Did Ya Know?
Which brand will debut a wellness-themed Snapchat Lens this month?
Answer: Chipotle. 🥑
Chipotle is targeting Gen Z and millennials with a new Snapchat Lens and lineup of Lifestyle Bowls designed to promote wellness. The Snapchat Lens will include meditation prompts and exercises, making it the first wellness-themed lens from a restaurant brand. Plus, 100k users will get free guac.
