Building Your Content Marketing Team for Success
Today, we’re talking about team building. No, not this kind of team building. We’re actually talking about how to build a content marketing team for success.
You might already be asking yourself, who should I hire first, where does a designer fit in, and when do I bring the inspirational “guru” on board? (Spoiler alert about hiring a guru: never.) These are some seriously important questions that could affect how successful your marketing team is.
Luckily, our dude Andy Crestodina outlines all of that for you in today’s Listen. Starting from the first hire to the last hire you need, we’ll let Andy and his co-host take it from here…
- (4:36) According to research from Kapost, fewer than 20% of content marketing teams are comprised of 6 or more people.
- (6:30) A managing editor should be your first content marketing hire. Even if you have multiple writers from elsewhere in your company, you need to make sure that you’re hiring someone to keep the voice, editing, language, etc. consistent.
- (9:02) You need a community manager, too. This person could also be titled social media manager. Social media marketing is time-consuming. The manager needs to be listening, engaging, and promoting content.
- (9:46) Don’t forget about a content designer. It’s not enough to just publish great content, it has to look great too. If you’re really tight on budget, you can try design yourself with tools like Canva. But, even that is going to be time-consuming. How much is your time worth?
- (13:25) Visuals are not optional. If you’re not considering the design of your content, you’re turning off a lot of people.
- (13:36) A video/audio producer is becoming more and more important. If you’re on a bigger team that needs to supercharge your content, think about hiring a video person.
- (15:00) You don’t necessarily need an analytics/data expert, but everyone on your team should be familiar with analytics.
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45 Eye-Opening LinkedIn Stats B2B Marketers Needs to Know
LinkedIn is the place to be for B2B.
If you’re not sold on it or unsure where to direct your energy on the platform, today’s Read will be super helpful. Compiled from the best research by HubSpot, Buzzsumo, and more, these 45 stats have also been broken down into 4 sections: User Stats, Content Marketing Stats, Publisher Stats, and B2B Focused Stats.
We’ve highlighted some extra-important ones below:
- 61 million users are senior level influencers and 40 mil are in decision-making positions.
- Of the 87 million Millennial users, 11 mil are in decision-making positions. And they say we’re ruining everything…
- #1 channel B2B marketers use to distribute content at 94%.
- Of the 500 mil total users, only 3 million share content weekly. But these 3 mil get 9 billion impressions each week. Wild.
- More than 50% of all social traffic to B2B sites comes from LinkedIn.
- 1900 word articles get the most shares, so aim between 1700 and 2100 words.
- You don’t have to be an influencer with a huge following to go viral — of the 10,000 most shared articles of the last 5 years, only 6% were written by influencers.
- 80% of B2B leads come from LinkedIn vs. 13% on Twitter and 7% on Facebook.
- LinkedIn generates 3x more conversions than Twitter and Facebook.
- 65% of B2B companies have acquired a customer through LinkedIn.
When’s the last time you’ve seen an ad for Nissen Cup Noodles? When your product costs roughly $14 for a 24-pack case, marketing might not be a top priority.
Wrong. Much to our surprise, the infamous instant noodle brand just released a ton of short spots with as much flavor as the snack. Our favorite one, “Double Dutch” is pictured above.
And, hey, now with less sodium and no MSG added, you don’t have to feel guilty about enjoying these ads.
Did You Know?
A bolt of lightning contains enough energy to toast 160,000 pieces of bread.