News
Be in The Know
- Benjamin Moore beat Pantone to the punch and announced their 2024 Color of The Year. Hint: it’s blue.
- Free samples are back, baby.
- TikTok’s “Hashtag Audiences” are curated specifically for advertisers.
- Whole Foods is the simplest brand, according to a consumer survey.
Tactics
9 Simple Steps to Improve Site UX
Increase your conversions by limiting the distraction of bad site UX. Here’s how:
- Opt for a crisp, clean layout with big margins and white space.
- Ensure that your site loads within 1 to 2 seconds.
- Keep people funneling through your site with easy navigation: large headers, simple footers, and spotlighted articles.
- Keep the look and feel consistent throughout.
- Be selective about stock photography. Imagery should highlight your brand’s personality.
- Differentiate those URLs by linking a phrase instead of a single word. Go for a CTA button where it counts. And make sure formatting isn’t hiding your links.
- Make sign-ups easy with auto-fill forms, and don’t ask for more info than you truly need.
- Mobile-friendly or bust.
- QA those links!
Head over to MarTech for more.
Poll
Q for You
Tools
Dotcal
With everyone using a different scheduling client these days, “finding time on the calendar” is a total pain. Dotcal takes the friction out of this process with a seamless, integrated work and personal calendar. You can set your availability and utilize custom questions, take payments, and more. The customizable booking pages are just a plus.
Watch
Coveted
Toblerone’s new “Never Square” platform is supported by this spot, with all the sensual luxury of a fragrance commercial, for the brand’s new diamond-shaped truffles.
