Sharpen Your Intro - Carney
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Sharpen Your Intro

With the SPEAR method.

Be in The Know

Use the SPEAR Framework to Write Intros

Intros are tough. You’ve got to get readers to mentally commit to finishing your article, trust your authority, and identify with you and your recommendations. Try this method:

S – Search / User Intent: Include an overview of the features, product categories, product uses, and product tips that various users might be searching for.

P – Pain Points: Positivity doesn’t always sell. Highlight the negative results of not acquiring the product or service you’re writing about—in your intro and your title.

E – Expertise: Take every opportunity to subtly show off your expertise with statistics, experience, and confident value judgments.

A – Audience: Write for each segment of your audience, based on the problem they’re hoping to solve, using the niche language they respond to.

R – Rapport: Before a hard sell, it’s important to build trust with the audience. Once you’ve named their problem and provided personal experience and expertise, they’re more likely to take your recommendations seriously.

Check out the full framework at Increasing.

Smash or Pass

SiriusXM has a new brand identity and logo (right).

SiriusXM Logo past and present

Pitch 2.0

Start your pitch deck or presentation with a branded AI-generated template. Add text, images, and video; create cool animations; and collaborate with your team. Then, send off a live tailored link to each recipient and track their interactions. 

Boys II Men sing in white suits

I Want My…

How good is the iconic Chili’s Baby Back Ribs jingle stylized by Grammy-winning group Boyz II Men?

Good enough to add to your Spotify playlist and spin on your record player. Seriously, they’ve released it on vinyl.

Ads from the Past


Clary Datacomp Systems, 1960s


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