News
Be in The Know
- LinkedIn is testing expanded video ad placement on streaming services.
- Pride Month marketing is a mess, despite stats showing consumers want change.
- In a new poll, 41% of Black Americans said all brands should celebrate Juneteenth.
- This report examines global brand distinctiveness based on logos, slogans, mascots, color, and product.
Tactics
12 Tips for Better Email Subject Lines
Email subject lines that get opens. Let’s get into it:
- Get to the point in fewer than 50 characters.
- Use a familiar sender name — avoid “no-reply.”
- Use personalization tokens like “you.”
- Don’t make false promises—tell ’em what’s inside.
- Start with a verb.
- Use words like “invited” and “exclusive” to make people feel special.
- Create a sense of urgency or importance, but sparingly.
- When applicable, include numbers, percentages, or prices. Data catches attention.
- Ask a compelling question.
- If you’re here, you already know this one. Puns.
- Avoid all-caps and use exclamation marks sparingly.
- What happens if you use a question mark and an exclamation mark? Straight to spam!
Find even more tips and hall-of-fame examples at HubSpot.
Poll
Q for You
Tools
Clearscope
Your content team doesn’t just write. They have to understand what topics, tones, and formats will be clickable, shareable, and bookmarkable. Clearscope is an easy-to-use platform that helps you write highly relevant content that people are searching for right now.
Watch
Ted and Ed
Wanna see Ed Sheeran dine with a miserable, 6-foot-tall teddy bear to promote his signature hot sauce, Tingly Ted’s? You got it.
