Expertise ›Brand Strategy & Identity Design

Good brands are made with well-told stories.

Repeating for those in the back: We believe creating a visual identity before having a sound brand platform in place is just a pretty cart placed miles before the horse. We don’t do that here.

Branding is about crafting and telling your story well in whatever form it takes. That’s why we look at your blueprint first.

We communicate your brand value through creating stories that guide and inspire action.

Our clients come to us at different stages of their brand journey and we’re here to help take them to the next level. Some already have a killer visual identity but need help finding their voice, others have a handle on their brand platform but need a logo that’s as fresh as their ideas. Our mission is to help brands unleash their full potential and leave their mark on the world.

Constructing your philosophy

Why does your brand exist and why should anyone care that it does? That’s the first step of our creation process: answering all the whys before any hows.

Creating your stories

This is where it gets fun - building symbolic, functional and experiential parts of your brand platform through verbal and visual expressions.

Defining your position and path

What are the features, attributes, benefits that make you stand out? We position and highlight ways to convince and convert your audiences.

Crafting your personality

Do you have a coherent message and a distinct voice? We define a brand persona to deeply connect and resonate with your audience.

Say goodbye to a scattered brand identity and hello to a cohesive and impactful brand experience.

Discovery & Research

Unlocking the full potential of your brand starts with a deep dive into your business. We conduct discovery sessions, stakeholder interviews, and research methodologies to understand how your brand is currently positioned in the market and, knowing how it’s perceived by audiences, we set a solid foundation to begin redefining your brand.

Discovery Session

Competitive Research

Strategic Review

Stakeholder Interviews

Audience Research

Brand Platform

After developing an in-depth understanding of your business, brand, and audiences, we build your new brand platform to GPS your marketing efforts—a brand blueprint that clearly defines who you are, what you stand for, what matters to you, and why you do what you do.

Positioning

Brand Persona

Core Values

Key Messaging

Brand Purpose

Naming & Architecture

With a solid strategic framework, all the pieces of your brand puzzle will start falling into place. Whether you need a new name or you're trying to untangle a web of brand relationships, we'll craft recommendations that are creative, impactful, and memorable. And we'll even help steer the review process to ensure your brand's viability.

Naming Research

Architecture Development

Visual Identity

Ready for the pièce de résistance? Yes, this is the fun part— but we're not just about creativity for creativity's sake. We believe that the best brands are not only visually stunning, but also consistent and sustainable. That's why we provide practical guidelines that will ensure your brand stays true to itself, no matter where it goes or who sees it.

Mood Boards

Identity System Design

Logo Development

Brand Guidelines

Launch

We'll work together to introduce your brand to the world, both internally and externally, before settling into our role as brand stewards. When it’s time to go, our team will develop a comprehensive plan, complete with a list of action items, to ensure your updated brand is properly represented across all touch points. We'll even craft a launch campaign that's designed to give your new brand the splash it deserves.

Pre-launch Planning

Brand Launch

Creative Execution

Brand Training