Duolingo - Carney



Campaign creation and ad management for the number one free language learning app


  • Education


  • Strategy
  • Digital Advertising
  • Content Creation
  • Social Media
  • Analytics

People are scrolling. People are streaming. How do you get them to stop, install, and start learning? Duolingo was looking for a strategic partner to help drive installs by motivated learners who were likely to become daily users.

Campaign Strategy and Creative

From capturing the attention of language-learners during the New Years’ resolution season, to conveying the appeal of Duolingo’s bite-sized lessons, we helped Duolingo plan and execute seasonal and evergreen campaigns.

Animations captured attention and showcased the app as well as Duolingo’s much-loved, slightly pushy mascot, Duo.

Cammie Dunaway portrait

“If you are looking for a smart, creative, hardworking bunch of digital experts, you can find them right here in Pittsburgh.”

Duolingo, the world’s most popular language learning app, turned to Carney to grow our user base during the critical 2019 New Year’s time frame. The Carney team delivered a powerful concept, strong creative and a robust media plan. Then they executed the plan with excellence, constantly optimizing to ensure that we got the most for our money.

I have rarely seen an agency so focused on making sure they understand a client’s goals and then driving to exceed them. Together we delivered record 30% growth and they ensured that I was one happy client.

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Cammie Dunaway | CMO, Duolingo

Parlez-vous paid acquisit­ion?

As a language learning company with global reach, localized translations of ads are a must. We provided support for advertising in multiple languages and character sets to help drive installs worldwide.

Engaging Social Media Content

To support Duolingo’s goal of producing engaging social content we conceptualized and executed an animated Instagram story featuring Duo.

The story quickly prompted over 500 people to click through and install the app.

The Takeaway Create for people, not algorithms.

Consistently cooking up content that is relevant, trackable, and on brand is a tall order for many companies. Although clicks and views fill reports, they don't necessarily bring you closer to your goals. The struggle is real! Carney can help.

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