Colette Media / Seamwork - Marketing Manager - Carney

Colette Media / Seamwork – Marketing Manager

We’re looking for an experienced Marketing Manager. In this role, you’ll lead our team in communicating Seamwork’s value in people’s lives. Help us in our mission to spread creativity.

WHO WE ARE

We’re Seamwork, and our mission is bringing empowerment through creativity. We believe that sewing your own clothing is transformative. It gives you new perspectives on yourself, your body, and the culture you live in.

At Seamwork, we help inspire this creativity through sewing patterns, classes, and community. We’re a small team with big values. We believe in growth, compassion, and creative practice. We serve a community of enthusiastic, passionate sewers.
We have a unique, close-knit team built on trust. We respect the need to create balance in life, and offer flexibility and support. Our low-drama environment emphasizes collaboration and transparency.

Everyone is welcome on our team. We strive to create an inclusive place to work where everyone feels comfortable. We honor diversity, and are working to create a strong, equitable workplace. You can learn more about our culture here.

RESPONSIBILITIES

We’re looking for a marketer with experience in content, social media, email, paid marketing, and CRO. You will grow our membership by creating unbelievably helpful content, while leading and growing our content team. You’ll also develop engaging email, web copy, and advertising campaigns. Introduce more people to Seamwork and show them how we can bring more joy through creativity.

• Increase Seamwork membership. Create messaging that speaks to people. Show them the transformation that sewing can make in their lives. Work with our Product team to develop copy and ideas for our website to increase conversions.
• Increase traffic to our site. Guide our team in creating exceptional content. Find new audiences and partners to work with.
• Grow our email list. Create email campaigns that drive growth in our membership.
• Make our ads effective. Develop a new strategy for paid marketing and optimize our ads.
• Be a leader. Provide mentoring as a manager to a small team of talented content creators.

THE MISSION

In the first year with us, your mission is to:
• Develop a new monthly lead generation program. Create a process for generating, publishing, and promoting new monthly lead generation content and products. Work with designers, Managing Editor, and product team to create high-value lead generators.
• Rethink how we invest in marketing. Should we spend more on creating content? Should we focus on CRO? Is there an area where we are over investing? Evaluate our marketing budget, and develop a plan to invest in the resources we need to succeed in our mission.
• Develop a strategic partnership program. Discover ways we can work with other businesses in our industry to promote each other and work together.
• Build your own new ideas for increasing our membership by at least 20%.

WHO WE’RE LOOKING FOR

We are looking for someone with the following skills:
• Strong copywriting abilities
• Experienced in content marketing, including video (YouTube)
• Experienced in social media marketing (Pinterest experience a plus)
• Experienced in email marketing
• Experience with Conversion Rate Optimization
• Familiarity with optimization tools such as VWO a plus
• Strong understanding of paid advertising, including Facebook ads manager (Pinterest advertising a plus)
• Strong knowledge of Google Analytics
• Project management
• At least 2 years experience managing others
You should also have the following competencies:
• Results Orientation: You maintain appropriate focus on outcomes and accomplishments.
• Strategic thinking: You act with the future in mind.
• Initiative: You are proactive and take action without being prompted.
• Learning Agility: You continuously seek new knowledge.
• Creativity: You generate original ideas, encourage new ways of thinking, explore options, and develop innovative solutions.

LOCATION

This is open to both local and remote candidates within the US. We are located in inner NE Portland, Oregon. We offer flexible remote work for local candidates.

Carnage

Get the best dang marketing newsletter in your inbox on the daily. Subscribe »

Related Posts

  • MJ Insurance – Content Marketing Specialist

    The Content Specialist plays a critical role on the corporate Marketing + Communications team by managing online and offline communication with target audiences to promote products and services, generate leads and build brand awareness. This creative storyteller will oversee content requirements, develop content strategy and produce optimized content across the organization.

  • Moxie Tonic – Website & Graphic Designer

    Moxie Tonic Marketing, www.moxietonic.com, is a growing boutique marketing agency that helps businesses connect with their customers through a value-driven story told through beautifully designed websites, compelling content and an engaging social media presence.
    We are seeking an experienced Website & Graphic Designer who can maintain our brand aesthetic and continually wow our clients with advanced artistic competency. The candidate must be highly organized, very proficient in managing a large volume of projects, and able to hit deadlines. If this sounds like you, we invite you to submit your application.

  • LegalEase Marketing – Production Graphic Designer

    LegalEase Marketing is looking to hire a remote production graphic designer. This individual will be primarily responsible for creating social media assets and will be tasked to design and edit imagery, some of which will be stock. Additionally, we may require assistance with designing assets for websites and blog articles. These needs are for both our internal branding as well as our clients.

    Candidates are required to have their own computer or tablet. However, we are willing to cover any software costs. Hours are flexible. As long as you get things done, we don’t care if you do the bulk of your work at 2 AM instead of 2 PM. We are located in Orlando, FL, but this position is open to both local and national candidates.

    Who We Are Looking For:

    You pride yourself in your high quality work and attention to detail.
    You enjoy helping people.
    You are well organized and a self-starter.
    You want to work in a supportive, warm, friendly work environment, even if digitally.
    You are tech-savvy.
    You are a joy to work with, a team player, and you have a sense of humor.
    You enjoy problem solving and working independently.
    You are constantly learning new skills and up on current trends.
    You know how to balance speed and quality of work.
    You are aware of the balance between artistry and what the client wants.
    You not only enjoy ideation and creative collaboration, but you execute on ideas.

    Who We Are:

    LegalEase Marketing is a marketing agency based in Orlando, FL, focused on helping law firms across the country.
    We are a client-focused agency. We endeavor to (1) empower our clients to set reasonable goals and (2) execute on the plan required to meet their goals while (3) explaining to our clients, in clear language, every step of the process so that they stay informed and are encouraged to continue moving their firm forward in their best interests.
    We take a lot of pride in the results we achieve for clients and in our work product.
    We enjoy working and supporting each other. It doesn’t matter if you’re a block away from our office in Orlando or three time zones away. We always have each other’s backs and remain transparent.
    We treat everybody with respect and dignity.
    Employees are encouraged to network, build community connections, and promote their personal brand.
    We are always open to implementing innovations to our systems to increase our efficiency and provide an even better service to our clients (and make our lives easier.)

    How to Apply:

    Email [email protected] the following:

    In the body of your email, please explain

    why you wish to leave what you are doing now to come work at LegalEase Marketing;
    where you see yourself professionally in five years;
    your phone number and the dates/times you are available for an initial informal phone interview; and
    what organizations or groups you are involved in (if any), and;
    your salary expectations.
    Please attach to your email your (a) resume, (b) portfolio, and (c) two references.

    We look forward to hearing from you!

  • Moxie Tonic – Digital Marketing Specialist

    Moxie Tonic Marketing, www.moxietonic.com, is a growing boutique marketing agency that helps businesses connect with their customers through a value-driven story told through beautifully designed websites, compelling content and an engaging social media presence.
    Our firm is looking for a Digital Marketing Specialist to join our growing team. The Digital Marketing Specialist will develop a successful marketing strategy for our expanding list of retainer clients. We are looking for a dedicated and detail-oriented out-of the-box thinker who is passionate about generating “winning” results for our clients in a fast-paced environment. If this sounds like you, we invite you to submit your application.

  • Brilliant Earth – Senior Marketing Manager – Retention & Growth

    Brilliant Earth is seeking a strategic, data-driven Senior Marketing Manager – Retention and Growth to join our Marketing department. You will scale and refine our retention marketing efforts, building customer engagement and retention across digital marketing channels, including email marketing. As a Senior Marketing Manager, you will develop, direct and report on KPIs and measurement frameworks. This role will have significant opportunity to create business impact and elevate the customer journey for a mission driven D2C brand.

  • See More →