Brilliant Earth - Senior Marketing Manager - Retention & Growth - Carney

Brilliant Earth – Senior Marketing Manager – Retention & Growth

Brilliant Earth is seeking a strategic, data-driven Senior Marketing Manager – Retention and Growth to join our Marketing department. You will scale and refine our retention marketing efforts, building customer engagement and retention across digital marketing channels, including email marketing. As a Senior Marketing Manager, you will develop, direct and report on KPIs and measurement frameworks. This role will have significant opportunity to create business impact and elevate the customer journey for a mission driven D2C brand.

Carnage

Get the best dang marketing newsletter in your inbox on the daily. Subscribe »

Related Posts

  • Northwestern University – Assistant Director, Annual Giving – Young Alumni, Student Philanthropy, and Online Giving

    The Assistant Director is responsible for the development and integration of strategic digital initiatives to create a pipeline of donors in support of annual giving, student philanthropy, and participation goals. There is a strong focus on current and emerging fundraising technologies including those related to online giving, giving days, e-solicitations, and social media. The Assistant Director works with the Director on strategy related to digital/online giving initiatives and manages the execution of those initiatives across ARD teams including social media support and integration for Annual Giving efforts, online giving program analysis and support, and personal outreach email initiatives. These programs are designed to strategically identify & cultivate prospects, students & alumni in meaningful ways that transition into engaged volunteers & donors.

    Specific Responsibilities:

    Management of strategy and execution with the Director related to programs assigned to the Assistant Director including social media, web, or other digital strategies.

    Management/coordination of program execution related to the integration of social media with existing campaigns and programs – including alumni and student facing programs.

    Compile and summarize results of analytics for social media – make recommendations for enhancements based on data insights.

    Analyze site campaign data to improve donor experience and conversion rates

    Management of the execution related to the online giving/web related campaigns/activities/programs including web reporting (Google Analytics), growth ideation, annual URL maintenance, and ad hoc URL customization/creation.

    Compile and summarize results of analytics for website – make recommendations for enhancements based on data insights.

    Analyze site traffic to improve donor experience and conversion rates

    Assist in setting up donation pages; working with internal and external teams to improve quality and increase conversion rates

    Management of the execution related to personal outreach campaigns focusing on alumni annual giving initiatives.

    Partner with internal and external teams in product or platform development (e.g. website design and development)

    Execute and optimize targeting and retargeting efforts across digital channels.

    Reporting and analytics related to program specific needs.

    Financial/budget balancing and related activities.

    Identification and acquisition of materials/information to successfully execute programs.

    Help to develop innovative outreach techniques to reach targeted cohorts.

    Manage multiple projects simultaneously and understand team priorities in the context of Annual Giving goals.

    Other duties to be assigned related to overall Annual Giving program.

    Serves as liaison to both University and Northwestern Alumni Association (NAA). Key liaison with ARD Marketing and Communications. All members of the Annual Giving – Young Alumni, Student Philanthropy, and Online Giving team support the execution of on campus, student facing events. This position will be based in Illinois and will not have the option to be 100% remote.

  • GlasWeld – Creative Specialist

    The Creative Specialist will be responsible for planning, designing, producing, and editing all things visual. Professional experience with videography, photography, and graphic design is a must. The perfect candidate is both creative and detail-oriented with a knack for storytelling.

  • Turtle Fur – eCommerce Merchandising Manager

    The eCommerce Merchandising Manager is responsible for the customer experience on all Turtle Fur digital sales channels including the company eCommerce website and 3rd Party Marketplaces (Amazon, eBay, Walmart). Success in this role includes optimizing our merchandise mix and sell-through on each sales channel through product photography, copy, categorization, site performance, pricing, and promotions.

    Responsibilities include:
    – Achieve financial goals by working with the Director of eCommerce to develop an annual budget, scheduling expenditures, interpreting variances, and initiating corrective actions.
    – Work with eCommerce & Marketing teams to develop short-term and long-term goals in line with overall company strategy.
    – Work with the Director of eCommerce to manage agency providers, consultants, freelancers and other suppliers, including contract negotiation and management.
    – Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional groups.
    – Drive new product set up to company website and 3rd Party Marketplaces.
    – Create and launch new product bundles.
    – Discover and optimize upsell and cross-sell opportunities.
    – Align with Marketing & eCommerce teams to ensure smooth and on-time product launches.
    – Work with the Senior Brand Marketing Manager & the eCommerce Marketing Manager to create and optimize curated collections/landing pages for different customer segments.
    – Drive the visual merchandising strategy and execution for company website and 3rd Party Marketplaces.
    – Ensure quality product photography, lifestyle imagery, and graphics are presented to consumers.
    – Manage internal resources or freelance partners to produce product copy.
    – Report and parse impact of promotional activities, new product launches, website optimizations to the eCommerce business to inform future company strategy.
    – Work alongside the Director of eCommerce and the President of the company to develop appropriate pricing strategies for each sales channel.
    – Monitor company product listings and advertisements for price accuracy.
    – Work with the Senior Brand Marketing Manager & Director of eCommerce to develop a promotions calendar.

    Qualifications:
    -6+ years of experience in eCommerce site merchandising for a consumer product business, apparel is a plus.
    -Proven skill with web analytics, specifically Google Analytics & Data Studio.
    -Strong, proven, advanced skill with Excel.
    -Experience with Shopify required, SearchSpring a plus.
    -Diagnostic mindset – with skill in identifying key data points to drive actions.
    -Creative streak with strong writing skills, photography, or graphics experience.
    -Track record of strong collaboration across teams and being an engaged and cooperative member of a small team.
    -Experience working remote, or with little oversight.
    -Bachelor’s Degree in Business, Marketing, Statistics or similar, MBA is a plus.

  • Mirion Technologies – Manager of Digital Properties

    Mirion Technologies is seeking a creative Manager of Digital Properties to join part of our dynamic Marketing Communications team. The ideal candidate excels in digital environments of all kinds, enjoys collaborating to find the right solution, and has a naturally innovative approach. The Manager of Digital Properties is responsible for updating our current online properties, managing and evolving the experience of our digital platforms, and providing strategy and leadership in the digital space. This role will also support the global team with the creation of multimedia content and utilize expertise to assist with virtual events.

  • Every Texan – Director of Communications

    The Director of Communications is the chief steward of the Every Texan brand and is a member of the management team. This position manages a stellar team of three: two communications associates, the external relations coordinator, plus (at times) a paid intern. The position works closely with all staff at Every Texan and reports to the executive director.

  • See More →