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The insight: B2B buyers don’t care about your product. They do care about job security. Here’s how to speak to their anxiety:
- On LinkedIn, locate the job description of the role you are targeting.
- Bank the words you see under “Responsibilities” and use them in a headline with descriptive, action-driven language (“What we do is: XYZ”).
- Communicate why buying your product will earn people points with their bosses by focusing on market share, stellar reviews, testimonials, and analyst reports.
Here’s a template to try:
- Responsibilities of [Role]:
- Power words:
- Emotions:
- “I wish I could ＿＿＿＿” :
- Trusted by:
Check out the full tip by Tom Orbach at Marketing Ideas.
