An Epic Social Journey - Carney
The Daily Carnage

An Epic Social Journey

Shout out to the Latah County Historical Society! Thank you for sending in your #StaySharp entry and for sharing how your team is using social media to stay connected with your fans.

The Challenge: Like so many other businesses, the Latah County Historical Society closed its doors to help mitigate the spread of the coronavirus.

The Museum Curator wanted to come up with a multi-headed campaign to keep their audience engaged with local (Latah County, Idaho) history. As a small non-profit museum, this campaign is organic and won’t be boosted by any advertising buys.

The Campaign:

1) To start, LCHS posted historical images of Moscow Homes during lunch across Facebook, Instagram, and Twitter.

2) LCHS then created caption contests using a historical image, and a call for 100-word story caption. These captions are evaluated and voted on to determine a winner who would receive a local gift card in Latah County.

3) Lastly, they plan to post parts of their document collection online taking their followers on a journey that originally took place amid the Civil War in 1864. In its archives, LCHS holds a transcript of an overland trail diary (Oregon Trail) that tells the story of the Lieuallen party as they crossed the plains from Princeton, Missouri to the Walla Walla region, Washington Territory.

The epic migration, chronicled on Facebook & Twitter, starts with the journey itself on April 5, 1864 (but posted on April 5, 2020). It will continue throughout the year, and end on the last journal entry date on December 31, 1864 (to post on December 31, 2020).

To make it easier for folks to follow the journey, they’re using #LieuallenParty on each post and plotted the route on a Google Map. 

Results: LCHS received good responses so far from the early caption contests and lunch break materials!


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