A bit of free advice for you today (wait…all the advice in this email is free): When it comes to marketing, pick your target audience, and hyper focus your efforts on that audience. That’s what Noah Kagan says, at least. Noah is a dude who knows marketing, and one of our favorite marketers.
When we found out that he joined the Actionable Marketing Podcast to talk about picking your target audience, A/B testing, and growth marketing, we had to listen in. We’ve got the full scoop for you today. Here are our show notes, but we think you really should tune into this one…
- (04:40) Growth hacking isn’t a thing. You can’t think of your marketing as a series of hacks.
- (05:24) Growth marketing is about finding channels that haven’t been fully utilized and abused as an opportunity for growth.
- (06:13) A great example of growth marketing is from Groove HQ. They took a different approach to blogging by setting a company goal of getting $100k in monthly revenue. Their blog posts focused on their path to hit that goal, and they were totally transparent.
- (06:48) Most growth attempts will fail. But the ones that work, will really work.
- (09:05) Noah uses a “proactive dashboard” to test growth marketing. You’re gonna wanna listen in here.
- (12:22) As marketers, we need to accept failure and just stop doing things. If everyone is using Instagram, but it isn’t working for you (and you’ve truly tested it), just stop.
- (14:20) Noah recommends having a specific time each week to ask your team, “What can we stop doing?”
- (17:20) When it comes to creating content, figure out what you can do differently from your competitors. Example: Sumo.com only publishes research on other companies’ marketing approaches.
- (18:36) You need to write two types of articles: one for social and one for search. Those are different goals.
Still another 14-minutes of marketing-packed insights from Noah. Listen now…
