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SocialInsider has compiled some 2024 stats to guide your LinkedIn strategy. Take a look:
- Engagement rate has increased by 44% YoY, reaching 3.85% in 2024.
- Multi-image posts get the most engagement (6.10%), followed by native documents (4.70%), and single image (4.35%) and video posts (3.85%).
- The engagement rate for external link posts is 3.40% on average.
- The median engagement for LinkedIn posts amounts to 45 likes and 4 comments.
- Posts published on personal profiles get up to 561% more interaction than company page posts.
- Videos generate the highest number of shares.
- Brands have increased their posting frequency on LinkedIn by 10% in 2024.
- In 2024, the average impression rate has reached 9.50%, mostly credited to polls.
The sweet spot? Multi-photo posts with captions under 19 words generate the highest engagement rate (over 5%).
