Turn the Camera Around 🎬
BTS content works.
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Today’s Issue
Issues
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Turn the Camera Around 🎬
BTS content works.
Nike Runs into Controversy 👟
Altra, Asics, and Ecco respond.
Threads adds live to the mix 🎥
ChatGPT ads are getting cheaper and more you should know.
The YouTube Long Game
Consistency = growth.
AI Shopping Biases ⚖️
How AI picks products.
Do Your Homework 📚
Original writing takes prep.
POV: AI Agent
Your site is not what it seems.
Mail Pouch Tobacco Barns 🌾
A brief history of OOH and more.
Transgressive OOH 🔥
Insights
View AllMarketing5 MIN READ
Top Marketing Tools That Offer Nonprofit Discounts (2026)
Rich O'Donnell
Strategy4 MIN READ
Sharpen Your Core Skills: Listening, Remembering, and Note Taking
Rich O'Donnell
Uncategorized4 MIN READ
Dialogues: Kimberly Bailey, Head of Marketing at Alpaca
Shannon Sankey
Content2 MIN READ
Know Your Audience: Avian & Saurian Edition
Rich O'Donnell
Content3 MIN READ
Which comes first, the copy or the design?
Rich O'Donnell
Content4 MIN READ
How to Speak Like a Customer—Not Your CEO
Rich O'Donnell
Content4 MIN READ
The New Search Paradigm: How Marketers Can Prepare for SGE
Shannon Sankey
Content2 MIN READ
5 Tips for Marketers Who Hate Writing
Shannon Sankey
Strategy6 MIN READ
9 Proven Tactics for ECommerce Websites to Reduce Their Cart Abandonment Rates
Ian David
